Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

Sprog
Engelsk
Format
Kategori

Fakta

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly).

Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.

© 2015 Open Road Media (E-bog): 9781504019835

Release date

E-bog: 27. oktober 2015

Andre kan også lide...

  1. Superior: Creating a Superior Culture of Excellence Rusty Komori
  2. Selling Above and Below the Line: Convince the C-Suite. Win Over Management. Secure the Sale. William Miller
  3. The Fractional CMO Method: Attract, Convert and Serve High-Paying Clients on Your Terms Casey Stanton
  4. Book Yourself Solid for Coaches and Consultants: The Fastest, Easiest, Most Reliable System for Getting More Clients Than You Can Handle, Even if You Hate Marketing and Selling Michael Port
  5. Likeonomics : The Unexpected Truth Behind Earning Trust, Influencing Behavior and Inspiring Action: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action Rohit Bhargava
  6. Metaverse Investing for Beginners and Advanced: A Complete Guide to the New Digital Revolution and Metaverse Business. Learn All About Land Investing, NFT, Blockchain Gaming and Other Digital Arts of the Future Invest. John Nakamoto
  7. Bullseye Marketing: How to Grow Your B2B Business Faster Louis Gudema
  8. Socialnomics: How Social Media Transforms the Way We Live and Do Business Erik Qualman
  9. Strategy in the Digital Age: Mastering Digital Transformation Michael Lenox
  10. It Depends: Writing on Technology Leadership 2012-2022 Kevin Goldsmith
  11. Culture Is the Way: How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence Matt Mayberry
  12. The Outcome Generation: How a New Generation of Technology Vendors Thrives through True Customer Success Paul Henderson
  13. Finding Allies, Building Alliances : 8 Elements that Bring and Keep People Together: 8 Elements that Bring--and Keep--People Together Mike Leavitt
  14. Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results Bernard Marr
  15. 50 business models of the new economy. Lessons from unicorn companies Mikhail Ivanov
  16. Results, Not Reports: Building Exceptional Organizations by Integrating Process, Performance,and People Peter Follows
  17. Competitive Success: Building Winning Strategies with Corporate War Games Arjan Singh
  18. Mind Over Markets: Power Trading with Market Generated Information, Updated Edition James F. Dalton
  19. Raising Private Capital, Revised Edition: Build Your Real Estate Investing Empire with Other People’s Money Matt Faircloth
  20. A New History of Management Stephen Cummings
  21. The PMP Project Management Professional Audio Study Guide 2024-2025 - PMBOK 7th Edition – Exam BlackBook Secrets: Extensive Practice Test Questions With Answers BlackCube Audio
  22. Peak Performance: How Denver's Peak Academy is saving millions of dollars, boosting morale and just maybe changing the world. (And how you can too!) Brian Elms
  23. Seven Secrets for Negotiating with Government: How to Deal with Local, State, National, or Foreign Governments--and Come Out Ahead Jeswald Salacuse
  24. Guesstimation 2.0: Solving Today's Problems on the Back of a Napkin Lawrence Weinstein
  25. Emerging Domestic Markets: How Financial Entrepreneurs Reach Underserved Communities in the United States Gregory Fairchild
  26. Winning With Underdogs: How Hiring the Least Likely Candidates Can Spark Creativity, Improve Service, and Boost Profits for Your Business Gil Winch, PhD
  27. The Remedy: Bringing Lean Thinking Out of the Factory to Transform the Entire Organization Pascal Dennis
  28. Play the Game: How to Win in Today’s Changing Environment Adam Strong
  29. Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market Mutsa Chironga
  30. The 2-Hour Job Search: Using Technology to Get the Right Job Faster, 2nd Edition Steve Dalton
  31. The Entrepreneurial Parent: Run Your Business, Raise Your Family, Keep Your Sanity Chandra Clarke
  32. Summary of Clayton Christensen & James Allworth, and Karen Dillon's How Will You Measure Your Life? IRB Media
  33. Startup Opportunities: Know When to Quit Your Day Job, 2nd Edition Brad Feld
  34. Metaverse For Beginners and Advanced: A Complete Journey Into the Metaverse Virtual World (Web 3.0): Learn to Invest in NFT (Non-Fungible Token), Crypto Art, Land, Altcoin, Defi and Blockchain Gaming Darell Freeman
  35. Blockchain: An Essential Beginner's Guide to Understanding Blockchain Technology, Cryptocurrencies, Bitcoin and the Future of Money Herbert Jones
  36. Go Tech, or Go Extinct: How Acquiring Tech Disruptors Is the Key to Survival and Growth for Established Companies Paul Cuatrecasas
  37. Dot Com Riches Larry Walse
  38. Global Economics: Developmental, International, and Macroeconomics (3 in 1) Daniel Shore
  39. Cash is King: Maintain Liquidity, Build Capital, and Prepare Your Business for Every Opportunity Peter W. Kingma
  40. Mastering the 7 Essentials of High-Growth Companies: Effective Lessons to Grow Your Business David G. Thomson

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Prøv gratis