Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Frenemies: The Epic Disruption of the Advertising Industry (and Everything Else)

6 Anmeldelser

4.2

Længde
12T 3M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled

Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women–though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar.

Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many "frenemies," a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary head of WPP, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency GroupM, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and IBM. We see the world from the vantage of its new powers, like Carolyn Everson, Facebook's head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditional advertising. And throughout we follow the industry's peerless matchmaker, Michael Kassan, whose company, MediaLink, connects all these players together, serving as the industry's foremost power broker, a position which feasts on times of fear and change.

Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing–revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

© 2018 HarperCollins (Lydbog): 9780008297022

Release date

Lydbog: 7. juni 2018

Andre kan også lide...

  1. The Anxious Investor: Mastering the Mental Game of Investing Scott Nations
  2. Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs Ken Kocienda
  3. Lessons from the Titans: What Companies in the New Economy Can Learn from the Great Industrial Giants to Drive Sustainable Success Scott Davis
  4. The Profit Paradox: How Thriving Firms Threaten the Future of Work Jan Eeckhout
  5. Connecting the Dots: Leadership Lessons in a Start-up World John Chambers
  6. Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys Joe Coulombe
  7. Innovation Capital: How to Compete - and Win - Like the World's Most Innovative Leaders Nathan Furr
  8. The Deciding Factor: The Power of Analytics to Make Every Decision a Winner Josh Larry
  9. All-in On AI: How Smart Companies Win Big with Artificial Intelligence Tom Davenport
  10. The New Economics, Third Edition: For Industry, Government, Education W. Edwards Deming
  11. Direct: The Rise of the Middleman Economy and the Power of Going to the Source Kathryn Judge
  12. Who Says Elephants Can't Dance? Louis V. Gerstner
  13. Chutzpah: Why Israel Is a Hub of Innovation and Entrepreneurship Inbal Arieli
  14. Radically Human: How New Technology Is Transforming Business and Shaping Our Future H. James Wilson
  15. Strategic Risk Management: New Tools for Competitive Advantage in an Uncertain Age Paul C. Godfrey
  16. The Sephora Story: The Retail Success You Can't Make Up: The Retail Success You Can't Makeup Mary Curran Hackett
  17. The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services Markus Schmidt
  18. The Frontline CEO: Turn Employees into Decision Makers Who Innovate Solutions, Win Customers, and Boost Profits Eric Strafel
  19. Advanced Consulting: Earning Trust at the Highest Level Bill Pasmore
  20. Digital Gold: Bitcoin and the Inside Story of the Misfits and Millionaires Trying to Reinvent Money Nathaniel Popper
  21. Thought Economics Vikas Shah
  22. Cloudmoney: Cash, Cards, Crypto, and the War for Our Wallets Brett Scott
  23. Winning Now, Winning Later: How Companies Can Succeed in the Short Term While Investing for the Long Term David M. Cote
  24. Future Proofing You : Twelve Truths for Creating Opportunity, Maximizing Wealth and Controlling your Destiny in an Uncertain World: Twelve Truths for Creating Opportunity, Maximizing Wealth, and Controlling your Destiny in an Uncertain World Jay Samit
  25. The Infinite Machine: How an Army of Crypto-hackers Is Building the Next Internet with Ethereum Camila Russo
  26. 50 Business Classics: Your shortcut to the most important ideas on innovation, management, and strategy Tom Butler-Bowdon
  27. Power: Why Some People Have It—and Others Don't Jeffrey Pfeffer
  28. Friction: Passion Brands in the Age of Disruption Jordan Berg
  29. The Rise of the Rest: How Entrepreneurs in Surprising Places are Building the New American Dream Steve Case
  30. The Alpha Masters: Unlocking the Genius of the World's Top Hedge Funds Maneet Ahuja
  31. Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century Jeff Lawson
  32. The Business of We: The Proven Three-Step Process for Closing the Gap Between Us and Them in Your Workplace Laura Kriska
  33. The Multiplier Model: How Systems Can Create Exponential Business Growth Mark Siebert
  34. Strategy Maps: Converting Intangible Assets into Tangible Outcomes Robert S. Kaplan
  35. Tech-Powered Sales: Achieve Superhuman Sales Skills Tony Hughes
  36. Good Company Arthur M. Blank
  37. Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve Suman Sarkar
  38. The Entrepreneur’s Paradox: How to Overcome the 16 Pitfalls Along the Startup Journey Curtis J. Morley
  39. All In: How Obsessive Leaders Achieve the Extraordinary Robert Bruce Shaw
  40. The Art of Business Wars: Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries David Brown
  41. What to Ask: How to Learn What Customers Need but Don't Tell You Andrea Olson
  42. Zero to IPO: Over $1 Trillion of Actionable Advice from the World's Most Successful Entrepreneurs Frederic Kerrest
  43. Ruthless Consistency: How Committed Leaders Execute Strategy, Implement Change, and Build Organizations That Win Michael Canic
  44. Move: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks, and Stalls Patty Azzarello

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet