Revenue Growth Platform: A strategic and tactical guidebook for securing growth

What are the best B2B companies doing differently to achieve growth?

This is the primary question that you will get an answer to by reading Revenue Growth Platform.

Based on the authors’ 20+ years of personal experience from sales transformation projects, as well as their research and interviews, they now share both their strategic insights about business models and tactical ideas for improving and scaling marketing, sales and customer success. By reading this book you will understand and be able to take action on the two main themes of the book:

-How to shift the business model to achieve growth and increased profits

-How to multiply the efficiency of your sales, marketing and service organizations

In Revenue Growth Platform you’ll find interviews of sales and marketing thought-leaders from companies like: Salesforce, Zuora, KONE, JohnsonControls, Smarp, Leadfeeder and Surf Air. Additionally you’ll hear about how companies like Rolls-Royce, Caterpillar, Xerox, Adobe, Cisco, and GE have shifted their business models.

REVIEWS

“This book will tell you how some of the most innovative companies in the world deal with their growth challenges”

-Frank Van Der Vinden, EMEA Lead, Sales Productivity at Dropbox

“Business transformation is difficult and involves fundamental change to how organizations operate. This book shows you how it’s done!”

-Jasmeet Singh, EVP and Global Head of Manufacturing at Infosys

© 2020 Axend Ltd (Lydbog): 9781662205392

Udgivelsesdato

Lydbog: 25. april 2020