Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions

2 Anmeldelser

4

Serier

1 of 4

Længde
7T 48M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

© 2019 Kogan Page (Lydbog): 9780749498351

Release date

Lydbog: 28. februar 2019

Tags

    Andre kan også lide...

    1. Strategic Marketing ProBusinessEducation Team
    2. Branding: Starting a Business With Top Brand Strategies and Build Successful Product Michael Hill
    3. Raising the Digital Bar: Generate New Customers Every Day with Affordable Digital Marketing Strategies that WORK! David Ronald Esau
    4. Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy Christina Del Villar
    5. Growth Hacking Marketing: How to Grow Your Business, Scale Your Income, and Work LessHow to Grow Your Business, Scale Your Income, and Work Less: How to Grow Your Business, Scale Your Income, and Work Less Paul Walsh
    6. Marketing For Dummies, 6th Edition Jeanette McMurtry, MBA
    7. Summary: The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Allan Dib: Key Takeaways, Summary & Analysis Brooks Bryant
    8. Marketing Strategy: 7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research Santino Spencer
    9. Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers Tim Halloran
    10. The Fractional CMO Method: Attract, Convert and Serve High-Paying Clients on Your Terms Casey Stanton
    11. UnMarketing: Stop Marketing. Start Engaging. Scott Stratten
    12. The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar Erik Huberman
    13. How to Create a Personal Brand in 10 Steps: Content development workbook for beginners Michael Finney
    14. Perfect Pitch: The Art of Selling Ideas and Winning New Business Jon Steel
    15. Story 10X: Turn the Impossible Into the Inevitable Michael Margolis
    16. Selling Luxury : Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service and Close the Sale: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale Alain-Dominique Perrin
    17. Next Level Now: PR Secrets to Drive Explosive Growth for Your Home Service Business Heather Ripley
    18. SCRUM Mastery & AGILE: A Direct Path for Agile Project Management with Lean Methods. Principles, Approaches, Structures of These Pragmatics Models and Applying Them to a Lean Corporate Team ERIC LIKER
    19. Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients Bill Cates
    20. Rhythm: How to Achieve Breakthrough Execution and Accelerate Growth Patrick Thean
    21. Powerful Phrases for Effective Customer Service: Over 700 Ready-to-Use Phrases and Scripts That Really Get Results Renee Evenson
    22. Executive Presence 2.0: Leadership in an Age of Inclusion Sylvia Ann Hewlett
    23. Lean Startup: How Constant Innovation Creates Radically Successful Businesses John Kelley
    24. Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness Elaine Pofeldt
    25. Executive Presence: The P.O.I.S.E Formula for Leadership Shital Kakkar Mehra
    26. Leading the Life You Want: Skills for Integrating Work and Life Stewart D. Friedman
    27. Here's the Pitch : How to Pitch Your Business to Anyone, Get Funded and Win Clients: How to Pitch Your Business to Anyone, Get Funded, and Win Clients Martin Soorjoo
    28. Virtual Training: The Art of Conducting Powerful Virtual Training that Engages Learners and Makes Knowledge Stick Jeb Blount
    29. Leading Meetings Jim Cathcart
    30. No B.S. Business Success In The New Economy: Seven Core Strategies for Rapid-Fire Business Growth Dan S. Kennedy
    31. Virtual Teams and Remote Working: How to Successfully Work Remotely and Lead Virtual Teams Andrew James Robinson
    32. The One-Hour Strategy: Building a Company of Strategic Thinkers Jeroen Kraaijenbrink
    33. The Lean Enterprise: How Corporations Can Innovate Like Startups Obie Fernandez
    34. The Fundable Startup: How Disruptive Companies Attract Capital Fred M. Haney
    35. The Best of Radical Candor, Vol. 1: Get Stuff Done Kim Scott
    36. Cracking the Tech Career: Insider Advice on Landing a Job at Google, Microsoft, Apple, or any Top Tech Company Gayle Laakmann McDowell
    37. Startup Success: Funding the Early Stages of Your Venture Gordon Daugherty
    38. Speaking Up without Freaking Out 3rd ed: 50 Techniques for Confident and Compelling Presenting Matt Abrahams
    39. Boring Meetings Suck: Get More Out of Your Meetings, or Get Out of More Meetings Jon Petz
    40. Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action Atif Rafiq
    41. Investing In Short-Term Rentals: The Fast Path To Financial Freedom Investing In Short-Term Rentals Michael Elefante
    42. Build your Community Richard Millington
    43. Lean UX: Designing Great Products with Agile Teams 2E Jeff Gothelf

    Vælg dit abonnement

    • Over 600.000 titler

    • Download og nyd titler offline

    • Eksklusive titler + Mofibo Originals

    • Børnevenligt miljø (Kids Mode)

    • Det er nemt at opsige når som helst

    Flex

    For dig som vil prøve Mofibo.

    89 kr. /måned
    • 1 konto

    • 20 timer/måned

    • Gem op til 100 ubrugte timer

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Prøv gratis
    Den mest populære

    Premium

    For dig som lytter og læser ofte.

    129 kr. /måned
    • 1 konto

    • 100 timer/måned

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Unlimited

    For dig som lytter og læser ubegrænset.

    149 kr. /måned
    • 1 konto

    • Ubegrænset adgang

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Family

    For dig som ønsker at dele historier med familien.

    Fra 179 kr. /måned
    • 2-6 konti

    • 100 timer/måned pr. konto

    • Fri lytning til podcasts

    • Kun 39 kr. pr. ekstra konto

    • Ingen binding

    2 konti

    179 kr. /måned
    Prøv gratis