Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Click.ology: What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed

2 Anmeldelser

2

Længde
6T 31M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Online shopping continues to grow at an astounding rate: in 2012, more than $1 trillion was spent in online retailers alone. The nature of shopping is drastically changing, but with so little information on how best to interact with online customers, how are businesses to succeed?

With Click.ology, internet psychologist Graham Jones has filled that gap. Through years of research into Internet psychology and online consumer habits, Jones has written the first how-to of its kind for online businesses. With his C.L.I.C.K. system, businesses will learn the crucial ways in which online shopping differs from traditional brick-and-mortar salesmanship and how to tweak their websites to avoid the dreaded "abandoned shopping cart." Jones tackles tricky psychological subjects such as priming customers for a certain price point and the social aspect of online shopping in a way that makes his strategies easy to implement. In addition to these essential tips, Jones investigates the fast-paced future of ecommerce and what businesses can do to stay ahead of the game. In an online world where customers make their choices in a matter of seconds, Click.ology distills the essentials every company in the online economy needs to know in order to turn clicks into dollars.

Graham Jones is an Internet psychologist who helps businesses understand the online behavior of their customers and website visitors. He was one of the first psychologists in the world to start investigating the way human behavior has adapted to the online world. He lives in the United Kingdom.

© 2015 Ascent Audio (Lydbog): 9781469062686

Release date

Lydbog: 8. september 2015

Andre kan også lide...

  1. Get the Meeting!: An Illustrative Contact Marketing Playbook Stu Heinecke
  2. Beyond Advertising: Creating Value Through All Customer Touchpoints Catharine Findiesen Hays
  3. So Who's Stopping You Warren Greshes
  4. Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World John Doorley
  5. The Innovative Sale: Unleash Your Creativity for Better Customer Solutions and Extraordinary Results Mark Donnolo
  6. Accountability the Sandler Way Hamish Knox
  7. True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results Edgar Papke
  8. Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice Peter Sheahan
  9. #1 Best Seller: Book Marketing…Reinvented Bryan Heathman
  10. Sell More Faster: The Ultimate Sales Playbook for Start-Ups Amos Schwartzfarb
  11. Youtility: Why Smart Marketing Is about Help Not Hype Jay Baer
  12. You Can Sell Anything by Telephone!: Updated and Expanded Audio Edition Dr. Gary S. Goodman
  13. Sell Yourself First: The Most Critical Element in Every Sales Effort Thomas A. Freese
  14. Nonstop Sales Boom: Powerful Strategies to Drive Consistent Growth Year After Year Colleen Francis
  15. Don't Count the Yes's, Count the No's Warren Greshes
  16. Who Do You Want Your Customers to Become Michael Schrage
  17. Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions Andy Paul
  18. The Hidden Agenda: A Proven Way to Win Business and Create a Following Kevin Allen
  19. The 29% Solution: 52 Weekly Networking Success Strategies Michelle R. Donovan
  20. A Crowdfunder’s Strategy Guide: Build a Better Business by Building Community Jamey Stegmaier
  21. Persuasion Equation: The Subtle Science of Getting Your Way Mark Rodgers
  22. Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales Alex Goldfayn
  23. How Not to Sell: Why You Can't Close the Deal and How to Fix It Mike Wicks
  24. What Your Financial Advisor Isn't Telling You: The 10 Essential Truths You Need to Know About Your Money Liz Davidson
  25. Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition Lisa Earle McLeod
  26. Threescore and More: Applying the Assets of Maturity, Wisdom, and Experience for Personal and Professional Success Alan Weiss
  27. Win the Customer: 70 Simple Rules for Sensational Service Flavio Martins
  28. World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories David Meerman Scott
  29. Leading Clarity: The Breakthrough Strategy to Unleash People, Profit and Performance Brad Deuster
  30. Wealth Management Unwrapped, Revised and Expanded: Unwrap What You Need to Know and Enjoy the Present Charlotte B. Beyer
  31. Circle of the 9 Muses: A Storytelling Field Guide for Innovators and Meaning Makers David Hutchens
  32. The Reputation Game David Waller
  33. Brilliant Mistakes: Finding Success on the Far Side of Failure Paul J.H. Schoemaker
  34. Changing the Channel: 12 Easy Ways to Make Millions for Your Business Tribby Masterson
  35. The First Mile: A Launch Manual for Getting Great Ideas Into the Market Scott D. Anthony
  36. Negotiating with Tough Customers: Never Take "No!" for a Final Answer and Other Tactics to Win at the Bargaining Table Steve Reilly
  37. The Commitment Engine: Making Work Worth It John Jantsch
  38. Crack the C-Suite Code: How Successful Leaders Make It to the Top Cassandra Frangos
  39. Entrepreneurship for the Rest Us: How to Create Innovation and Opportunity Everywhere Paul B. Brown
  40. The Crowdfunding Handbook: Raise Money for Your Small Business or Start-Up with Equity Funding Portals Cliff Ennico
  41. The Mentor Myth: How to Take Control of Your Own Success Debby Carreau
  42. Fail Better: Design Smart Mistakes and Succeed Sooner Kara Penn
  43. The Simple Truths of Service: Inspired by Johnny the Bagger Ken Blanchard
  44. Under the Hood: Fire Up and Fine-Tune Your Employee Culture Stan Slap
  45. Make It Matter: How Managers Can Motivate by Creating Meaning Scott Mautz

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet