Interpreting your stories

We tell ourselves stories every day about ourselves, who we are, how we react to things, and why we're great. It's important to read through the BS whilst at the same time positively motivating ourselves to do our best. It's not easy but it is important. We have Mike Follet on the show who runs a human behavior tracking company Lumen Research to talk about his insights into the stories we tell ourselves in business and in life. - - - Connect with Mike:

Mike Follet - LinkedIn

Mike's writing - The Media Leader

Lumen's Twitter - @LumenResearch

Lumen Research - Website

- - - Connect with Sam:

Sam's newsletter on creativity - Explosive Thinking

Watch the pod - YouTube - Growth Mindset

Twitter - @samjamharris

Instagram - @SamJam.zen

- - - Chapters

00:00 Introduction

01:36 Opimising attenion

02:44 Importance of context, creative and targeting

04:16 Why is advertising interesting

09:50 Mike's biggest failure

14:13 Fixing their own problems

17:17 Advice 5 years ago

19:51 Kindest thing - honesty

23:04 Conclusion

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Release date

Lydbog: 27. juni 2023