Minter Dialogue Episode #213 — This interview is with Oisin Lunny, speaker, musician and mobile expert. Oisin is Senior Marketing Development Manager and roving evangelist at Open Market, a mobile engagement platform for enterprise. In this conversation, we talk about how music can help set your digital mindset, what’s going on in mobile, how to optimise your mobile strategy and the power and setbacks of SMS and MMS as a marketing tool.

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