HBR's 10 Must Reads on Building a Great Culture, Updated and Expanded (featuring "What People Get Wrong About Psychological Safety" by Amy C. Edmondson and Michaela J. Kerrissey) Harvard Business Review
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
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Økonomi & Business
Put customers at the core of your business. If you read (or listen to) nothing else on marketing, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth. This book will inspire you to:
• Align your sales and marketing teams for maximum impact • Measure the real-world value of customer loyalty • Blend human and machine intelligence to manage your brand • Reap the benefits of psychological targeting, ethically • Develop influencer campaigns that generate real returns • Build a customer strategy around personalization
© 2026 Ascent Audio (Lydbog): 9781663759290
Udgivelsesdato
Lydbog: 3. marts 2026
Bøger, der ligner HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
- Building Better Ideas: How Constructive Debate Inspires Courage, Collaboration, and Breakthrough Solutions B. Kim Barnes
- The Network Imperative: How to Survive and Grow in the Age of Digital Business Models Barry Libert, Megan Beck, Jerry Wind
- The Next Economy MBA: Redesigning Business for the Benefit of All Life Ryan Honeyman, LIFT Economy, Erin Axelrod, Kevin Bayuk, Shawn Berry, Phoenix Soleil
- HBR's 10 Must Reads on Women and Leadership, Updated and Expanded (featuring "Stop Telling Women They Have Impostor Syndrome" by Ruchika T. Malhotra and Jodi-Ann Burey) Boris Groysberg, Harvard Business Review, Herminia Ibarra, Linda Babcock, Ruchika T. Malhotra
- Overcoming the Dark Side of Leadership: How to Become an Effective Leader by Confronting Potential Failures Gary L. McIntosh, Samuel D. Rima
- THE RETENTION TRAP: Stop Measuring Turnover, Start Measuring Talent Investment Mark Peters
- Boards That Lead: When to Take Charge, When to Partner, and When to Stay Out of the Way Ram Charan, Michael Useem, Dennis Carey
- From Hoodies to Suits: Innovating Digital Assets for Traditional Finance Annelise Osborne
- The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good Tiffany Jana, Ryan Honeyman
- The Abundant Community: Awakening the Power of Families and Neighborhoods Peter Block, John McKnight
- Life in Flux: Navigational Skills to Guide and Ground You in an Ever-Changing World Michaela O'Donnell, PhD, Lisa Pratt Slayton
- HBR's 10 Must Reads on Leading Digital Transformation, Updated and Expanded (featuring "Discovery-Driven Digital Transformation" by Rita McGrath and Ryan McManus) Harvard Business Review, Satya Nadella, Marco Iansiti, Tsedal Neeley, Rita McGrath
- Becoming a Self-Reliant Leader: How Grit and Disciplined Duty Forge Indomitable Teams Jacquie Jordan, Jan Rutherford
- Boundless: A New Mindset for Unlimited Business Success Henry King, Vala Afshar
- HBR's 10 Must Reads on Decision-Making, Updated and Expanded (featuring "The Irreplaceable Value of Human Decision-Making in the Age of AI" by Martin Reeves, Mihnea Moldoveanu, and Adam Job) Harvard Business Review
- Purpose at Work: How Purpose and Innovation Drive Transformational Change Patty Lindstrom
- Emotionally Charged: How to Lead in the New World of Work Dina Denham Smith, Alicia A. Grandey
- The Value of Values: How Leaders Can Grow Their Businesses and Enhance Their Careers by Doing the Right Thing (Management on the Cutting Edge) Daniel Aronson
- Marketing in the (Great, Big, Messy) Real World: Rewire Your Marketing Organization to Navigate Anything Kathleen Schaub
- The Criminal Record Complex: Risk, Race, and the Struggle for Work in America Melissa Burch
- Leaders Who Coach: The Roadmap to Unleashing Team Genius Jan Salisbury
- Digital Customer Success: Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth Nick Mehta, Kellie Capote
- Agile Project Management For Dummies, 4th Edition Mark C. Layton, Steven J. Ostermiller, Dean J. Kynaston
- Love as a Business Strategy: Resilience, Belonging & Success, Updated Edition Mohammad F. Anwar, Jeffrey F. Ma, Frank E. Danna, Christopher J. Pitre
- Better and Better: Creating a Culture of Purpose, Excellence, and Transformative Human Engagement Robert Stiller
- Fierce Resilience: Combatting Workplace Stress One Conversation at a Time Edward Beltran
- Healing as a Couple When You Both Have Trauma: Skills to Regulate Emotions, Identify Triggers, and Thrive Together in Your Relationship Aimee Daramus, PsyD
- Nuts and Bolts of Sales Management: How to Build a High-Velocity Sales Organization John Treace
- The ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart Cindy Anderson, Anthony Marshall
- Sentient Strategy: How to Create Market-Dominating Strategies in Turbulent Economies Alan Weiss
- Harvest: The Definitive Guide to Selling Your Company Christopher J. Younger, David C. Tolson
- Subtle Acts of Exclusion, Second Edition: How to Understand, Identify, and Stop Microaggressions Tiffany Jana, Michael Baran
- Disabled People Transforming Media Culture for a More Inclusive World Beth A. Haller
- The Power of the Learning Mindset: How the Best Leaders Foster Curiosity, Develop Innovative Teams, and Achieve Exponential Growth Marshall Goldsmith, Lilian Ajayi Ore
- His Third Wife Grace Octavia
- The Skills-Powered Organization: The Journey to the Next-Generation Enterprise Ravin Jesuthasan, Tanuj Kapilashrami
- Leadership in a Shrinking Church: Finding New Vision in Unlikely Places William H. Harrison
- HBR's 10 Must Reads on Innovation, Updated & Expanded (featuring "What Is Disruptive Innovation?" by Clayton M. Christensen, Michael E. Raynor, and Rory McDonald) Clayton M. Christensen, Linda A. Hill, Scott D. Anthony, Harvard Business Review, Amy C. Edmondson
- Reimagining Government: Achieving the Promise of AI Thomas H. Davenport, Faisal Hoque, Erik Nelson
- The Road to Happiness is Always Under Construction Linda Gray
- Make the Right Choice: Lead with Passion, Elevate Your Team, and Unleash the Fun at Work (2nd Edition) Joel Zeff
- Ordinary Time: The Season of Growth (Fullness of Time) Amy Peeler, EDS
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