The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd Allan Dib
Hacking The Human Mind: The behavioral science secrets behind 17 of the world's best brands
- 1 Bedømmelse
4
- Længde
- 5T 14M
- Sprog
- Engelsk
- Format
- Kategori
Økonomi & Business
'A book for the ages.' —Rory Sutherland, Author, Alchemy
How did the world's best brands get so big?
They had more than great products — they hacked the human mind.
This book reveals their secrets.
Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks.
What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here.
And it’s not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for — without them ever really knowing why.
© 2025 Harriman House (Lydbog): 9781804093214
Udgivelsesdato
Lydbog: 30. september 2025
Andre kan også lide...
- Say It Well: Find Your Voice, Speak Your Mind, Inspire Any Audience Terry Szuplat
- Lean Learning: How to Achieve More by Learning Less Pat Flynn
- Win the Inside Game: How to Move from Surviving to Thriving, and Free Yourself Up to Perform Steve Magness
- The Almanack of Naval Ravikant: A Guide to Wealth and Happiness Eric Jorgenson, Naval Ravikant
- Reset: How to Change What's Not Working Dan Heath
- Leading the Unleadable Second Edition: How to Manage Mavericks, Cynics, Divas, and Other Difficult People Alan Willett
- The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire Karen Eber
- AI for Small Business: From Marketing and Sales to HR and Operations, How to Employ the Power of Artificial Intelligence for Small Business Success Phil Pallen
- A CEO for All Seasons: Mastering the Cycles of Leadership Scott Keller, Vikram Malhotra, Carolyn Dewar, Kurt Strovink
- Cultures of Growth: How the New Science of Mindset Can Transform Individuals, Teams, and Organizations Mary C. Murphy
- Comfort in Darkness: The Invisible Power of Jiu Jitsu Rickson Gracie, Peter Maguire
- AI Valley: Microsoft, Google, and the Trillion-Dollar Race to Cash In on Artificial Intelligence Gary Rivlin
- The Truth Detector: An Ex-FBI Agent's Guide for Getting People to Reveal the Truth Marvin Karlins, Jack Schafer
- Working with AI Thomas H. Davenport, Steven M. Miller
- It's All About People First: Create extraordinary results with emotional intelligence Mikkel Severin
- Sources of Power: How People Make Decisions (The MIT Press) Gary A. Klein
- The Pathfinder 3.0: How to Choose or Change Your Career for a Lifetime of Satisfaction and Success Nicholas Lore, Monica S. Rose
- How to Be Bold: The Surprising Science of Everyday Courage Ranjay Gulati
- What's Next Is Now: How to Live Future Ready Frederik Pferdt
- Competitive Strategy: Techniques for Analyzing Industries and Competitors Michael E. Porter
- The New Rules of Investing: Essential Wealth Strategies for Turbulent Times Richard C. Morais, Mark Haefele
- The Collective Edge: Unlocking the Secret Power of Groups Colin M. Fisher
- The Explorer's Gene: Why We Seek Big Challenges, New Flavors, and the Blank Spots on the Map Alex Hutchinson
- The Leader's Mind: How Great Leaders Prepare, Perform and Prevail Jim Afremow, PhD
- The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever (10th Anniversary Illustrated Edition) Michael Bungay Stanier
- Ping: The Secrets of Successful Virtual Communication Andrew Brodsky
- Escape Velocity: Free Your Company's Future from the Pull of the Past Geoffrey A. Moore
- Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause Becky Robinson
- The End of Average: How We Succeed in a World That Values Sameness Todd Rose
- Warren and Bill: Gates, Buffett and the Friendship that Changed the World Anthony McCarten
- Innovation Unleashed: Pioneering the Future of Progress (A Revolutionary Guide to Creative Thinking and Groundbreaking Solutions) John Matthews
- AI for Life: 100+ Ways to Use Artificial Intelligence to Make Your Life Easier, More Productive…and More Fun! Celia Quillian
- Writing to Learn: How to Write - And Think - Clearly About Any Subject at All William Zinsser
- Focus On-Off Mark Tigchelaar, Oscar de Bos
- Economics 101: From Consumer Behavior to Competitive Markets—Everything You Need to Know About Economics Alfred Mill
- Personal Finance in Plain English: Definitions. Examples. Uses. Michele Cagan
- Incorruptible: Why Good Companies Go Bad... and How Great Companies Stay Great Eric Ries
- The 5 Types of Wealth: A Transformative Guide to Design Your Dream Life Sahil Bloom
- Mistakes That Made Me a Millionaire: How to Transform Setbacks into Extraordinary Success Kim Perell
- What to Make of a Life: Cliffs, Fog, Fire and the Self-Knowledge Imperative Jim Collins
- Never Lead Alone: 10 Shifts from Leadership to Teamship Keith Ferrazzi
- The Book of Elon: A Guide to Purpose and Success Eric Jorgenson
- Conflicted: How Productive Disagreements Lead to Better Outcomes Ian Leslie
- Power: Why Some People Have It—and Others Don't Jeffrey Pfeffer
- The Unstoppable Startup: Mastering Israel's Secret Rules of Chutzpah Uri Adoni
- The Skill Code: How to Save Human Ability in an Age of Intelligent Machines Matt Beane
- Adapt: Mastering change in four steps Andrea Clarke
- Unhinged Habits: A Counterintuitive Guide for Humans to Have More by Doing Less Jonathan Goodman
- Inclusify: The Power of Uniqueness and Belonging to Build Innovative Teams Stefanie K. Johnson
- The Long-Distance Leader: Rules for Remarkable Remote Leadership Kevin Eikenberry, Wayne Turmel
- Working Together: Why Great Partnerships Succeed Michael D. Eisner, Aaron R. Cohen
- Creating Innovators: The Making of Young People Who Will Change the World Tony Wagner
- Cashvertising Online: How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response Drew Eric Whitman
Vælg dit abonnement
Over 1 million titler
Download og nyd titler offline
Eksklusive titler + Mofibo Originals
Børnevenligt miljø (Kids Mode)
Det er nemt at opsige når som helst
Premium
For dig som lytter og læser ofte.
129 kr. /måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Unlimited
For dig som lytter og læser ubegrænset.
159 kr. /måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Family
For dig som ønsker at dele historier med familien.
Fra 179 kr. /måned
Fri lytning til podcasts
Kun 39 kr. pr. ekstra konto
Ingen binding
Dig + 1 familiemedlem2 konti
179 kr. /måned
Flex
For dig som vil prøve Mofibo.
89 kr. /måned
Gem op til 100 ubrugte timer
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Har du en rabatkode?
Indtast koden her
