The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd Allan Dib
Hacking The Human Mind: The behavioral science secrets behind 17 of the world's best brands
- Forfattere
- Indlæser
- Forlag
- 1 Bedømmelse
4
- Længde
- 5T 14M
- Sprog
- Engelsk
- Format
- Kategori
Økonomi & Business
'A book for the ages' – Rory Sutherland, author of Alchemy
How did the world's best brands get so big?
They had more than great products – they hacked the human mind.
This audiobook reveals their secrets.
Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science underpinning the success of seventeen leading brands, including Apple, Dyson, Red Bull, and Starbucks.
What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth?
The answers are all in this audiobook. Moving beyond theory, Hacking the Human Mind is a practical, accessible and engaging guide, filled with techniques to help you level up your marketing.
You too can make your brand the one people reach for – without them ever really knowing why.
'This is a great book. Practical, generous and insightful' – Seth Godin, bestselling author of This is Marketing
© 2025 Harriman House (Lydbog): 9781804093214
Udgivelsesdato
Lydbog: 30. september 2025
Bøger, der ligner Hacking The Human Mind: The behavioral science secrets behind 17 of the world's best brands
- Choose Wisely: Rationality, Ethics, and the Art of Decision-Making Barry Schwartz, Richard Schuldenfrei
- Win the Inside Game: How to Move from Surviving to Thriving, and Free Yourself Up to Perform Steve Magness
- Wild Courage: A Rebellious Guide to Supercharge Your Career Jenny Wood
- Say It Well: Find Your Voice, Speak Your Mind, Inspire Any Audience Terry Szuplat
- Empathy Harvard Business Review
- The New Rules of Investing: Essential Wealth Strategies for Turbulent Times Richard C. Morais, Mark Haefele
- Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity Frank Slootman
- A CEO for All Seasons: Mastering the Cycles of Leadership Scott Keller, Vikram Malhotra, Carolyn Dewar, Kurt Strovink
- How to Be Bold: The Surprising Science of Everyday Courage Ranjay Gulati
- Lean Learning: How to Achieve More by Learning Less Pat Flynn
- Power: Why Some People Have It—and Others Don't Jeffrey Pfeffer
- Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI Rodney Zemmel, Eric Lamarre, Kate Smaje
- Working with AI Thomas H. Davenport, Steven M. Miller
- AI for Small Business: From Marketing and Sales to HR and Operations, How to Employ the Power of Artificial Intelligence for Small Business Success Phil Pallen
- The Choice Factory: The award-winning guide to behavioural science and marketing Richard Shotton
- The McKinsey Way Ethan M. Rasiel
- Between You and AI: Unlock the Power of Human Skills to Thrive in an AI-Driven World Andrea Iorio
- Learning Systems Thinking: Essential Non-Linear Skills and Practices for Software Professionals Diana Montalion
- The Innovator's DNA, Updated, with a New Preface: Mastering the Five Skills of Disruptive Innovators Clayton M. Christensen, Hal Gregersen, Jeff Dyer
- Competitive Strategy: Techniques for Analyzing Industries and Competitors Michael E. Porter
- Never Lead Alone: 10 Shifts from Leadership to Teamship Keith Ferrazzi
- Master of Change: How to Excel When Everything Is Changing – Including You Brad Stulberg
- Founders at Work: Stories of Startups' Early Days Jessica Livingston
- The Leader's Mind: How Great Leaders Prepare, Perform and Prevail Jim Afremow, PhD
- No Bullsh*t Strategy Alex M H Smith
- Don't Be Yourself: Why Authenticity Is Overrated (and What to Do Instead) Tomas Chamorro-Premuzic
- The New Tao of Warren Buffett: Wisdom from Warren Buffett to Help Guide You to Wealth and Make the Best Decisions About Life and Money Mary Buffett, David Clark
- Lean Analytics: Use Data to Build a Better Startup Faster Alistair Croll, Benjamin Yoskovitz
- The 5 Types of Wealth: A Transformative Guide to Design Your Dream Life Sahil Bloom
- Cracked It!: How to Solve Big Problems and Sell Solutions Like Top Strategy Consultants Olivier Sibony, Bernard Garrette, Corey Phelps
- Knowing Enough: A Conversation About Money and Life and Figuring Out What to Do with Yours William Bernstein, John C. Bogle
- Beyond Wealth: The Road Map to a Rich Life Alexander Green
- The Four Steps to the Epiphany Steve Blank
- The Sweaty Startup: How to Get Rich Doing Boring Things Nick Huber
- The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire Karen Eber
- Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot Matt Abrahams
- How to Make Money in Any Market James J. Cramer
- Reset: How to Change What's Not Working Dan Heath
- Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact Liz Wiseman
- The Coffee Can Investor: A Stock-Picker's Journey to Build Generational Wealth Neeraj Khemlani
- Adapt: Mastering change in four steps Andrea Clarke
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