Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Fascinate: Your 7 Triggers to Persuasion and Captivation

7 Anmeldelser

2.6

Længde
8T 41M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?

Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.

Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:

• Which brand of frozen peas you pick in the case

• Which city, neighborhood, and house you choose

• Which profession and company you join

• Where you go on vacation

• Which book you buy off the shelf

Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

© 2010 Harper Business (Lydbog): 9780062042453
© 2024 HarperCollins e-books (E-bog): 9780061966163

Release date

Lydbog: 10. august 2010
E-bog: 21. maj 2024

Andre kan også lide...

  1. The Gamification Toolkit: Dynamics, Mechanics, and Components for the Win Dan Hunter
  2. Pitch to Win: How to Present, Persuade and Close the Deal Justin Cohen
  3. Fail Better: Design Smart Mistakes and Succeed Sooner Kara Penn
  4. Smart Leaders, Smarter Teams: How You and Your Team Get Unstuck to Get Results Roger M. Schwarz
  5. You First : Inspire Your Team to Grow Up, Get Along and Get Stuff Done: Inspire Your Team to Grow Up, Get Along, and Get Stuff Done Liane Davey
  6. Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different Sunny Bonnell
  7. Comebacks at Work: Using Conversation to Master Confrontation Christopher T. Noblet
  8. The Character Edge: Leading and Winning with Integrity Robert L. Caslen Jr.
  9. Attention Pays: How to Drive Profitability, Productivity, and Accountability Neen James
  10. Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself William C. Taylor
  11. Leadership Language: Using Authentic Communication to Drive Results Chris Westfall
  12. The Silent Language of Leaders: How Body Language Can Help--or Hurt--How You Lead Carol Kinsey Goman
  13. Springboard: Launching Your Personal Search for Success G. Richard Shell
  14. Mental models: 9 Versatile Mental Models, Upgrade Your Thinking, Improve Your Decision Making, Productivity And How Clearly You See The World. Focus Your Efforts To Get The Best Advantage Melodie Ramsey
  15. The 100X Leader: How to Become Someone Worth Following Jeremie Kubicek
  16. Improv Leadership: How to Lead Well in Every Moment David Miller
  17. The Embedded Entrepreneur: How to Build an Audience-Driven Business Arvid Kahl
  18. Leading Through Language: Choosing Words That Influence and Inspire Bart Egnal
  19. Managing Up: How to Move up, Win at Work, and Succeed with Any Type of Boss Mary Abbajay
  20. Growing Influence: A Story of How to Lead with Character, Expertise, and Impact Ron Price
  21. Circle of the 9 Muses: A Storytelling Field Guide for Innovators and Meaning Makers David Hutchens
  22. Powers of Two: How Relationships Drive Creativity Joshua Wolf Shenk
  23. Small Acts Leadership: 12 Intentional Behaviors That Lead to Big Impact G. Shawn Hunter
  24. What You Really Need to Lead: The Power of Thinking and Acting Like an Owner Robert S. Kaplan
  25. Elements of Power: Lessons on Leadership and Influence Terry R. Bacon
  26. The Coaching Effect: What Great Leaders Do to Increase Sales, Enhance Performance, and Sustain Growth Bill Eckstrom
  27. Yes, And: How Improvisation Reverses ""No, But"" Thinking and Improves Creativity and Collaboration--Lessons from The Second City Kelly Leonard
  28. Getting (More of) What You Want: How the Secrets of Economics and Psychology Can Help You Negotiate Anything, in Business and in Life Thomas Z. Lys
  29. Leading from the Middle: A Playbook for Managers to Influence Up, Down, and Across the Organization Scott Mautz
  30. Stealing the Corner Office: The Winning Career Strategies They'll Never Teach You in Business School Brendan Reid
  31. Emotional Intelligence for Sales Success: Connect with Customers and Get Results Colleen Stanley
  32. Emotional Intelligence for the Modern Leader: A Guide to Cultivating Effective Leadership and Organizations Christopher D. Connors
  33. The Leader of the Future 2: Visions, Strategies, and Practices for the New Era Frances Hesselbein
  34. Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness Elaine Pofeldt
  35. The Soul of a Team: A Modern-Day Fable for Winning Teamwork Tony Dungy
  36. How Leaders Decide: A Timeless Guide to Making Tough Choices Greg Bustin
  37. Detonate: Why - And How - Corporations Must Blow Up Best Practices (and bring a beginner's mind) To Survive Steven Goldbach
  38. Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire Paul Smith
  39. Anchor System Thinking: The Art of Situational Analysis, Problem Solving, and Strategic Planning for Yourself, Your Organization, and Society A. I. Shoukry
  40. Hire With Your Head, 4th Edition: Using Performance-Based Hiring to Build Outstanding Diverse Teams Lou Adler
  41. The Gen Z Effect: The Six Forces Shaping the Future of Business Dan Keldsen
  42. Made to Thrive: The Five Roles to Evolve Beyond Your Leadership Comfort Zone Brad Giles

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Prøv gratis