Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Captivology: The Science of Capturing People's Attention

2 Anmeldelser

4

Længde
7T 59M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

Whether you’re an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.

Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries—Facebook’s Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo’s Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more—who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.

© 2015 HarperOne (Lydbog): 9780062373670
© 2024 HarperOne (E-bog): 9780062324207

Release date

Lydbog: 3. marts 2015
E-bog: 21. maj 2024

Andre kan også lide...

  1. Scaling Conversations: How Leaders Access the Full Potential of People Dave MacLeod
  2. The Little Black Book of Decision Making: Making Complex Decisions with Confidence in a Fast-Moving World Michael Nicholas
  3. The Imperfectionists: Strategic Mindsets for Uncertain Times Charles Conn
  4. Make It Clear: Speak and Write to Persuade and Inform Patrick Henry Winston
  5. The Multiplication Effect: Building a Leadership Pipeline that Solves Your Leadership Shortage Mac Lake
  6. Hidden Truths: What Leaders Need to Hear but are Rarely Told David Fubini
  7. Restoring the Soul of Business: Staying Human in the Age of Data Rishad Tobaccowala
  8. Noise: Living and Leading When Nobody Can Focus Joseph McCormack
  9. Shifting the Balance: How Top Organizations Beat the Competition by Combining Intuition with Data Mark Schrutt
  10. Intelligent Disobedience: Doing Right When What You're Told to Do Is Wrong Ira Chaleff
  11. The Burnout Challenge: Managing People’s Relationships with Their Jobs Michael P. Leiter
  12. Life on Purpose: How Living for What Matters Most Changes Everything Victor J. Strecher
  13. Managing in the Gray: Five Timeless Questions for Resolving Your Toughest Problems at Work Joseph L. Badaracco, Jr.
  14. Worthless, Impossible, and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value Daniel Isenberg
  15. Charging Ahead: GM, Mary Barra, and the Reinvention of an American Icon David Welch
  16. The Naming Book: 5 Steps to Creating Brand and Product Names that Sell Brad Flowers
  17. WTF?: What's the Future and Why It's Up to Us Tim O'Reilly
  18. The Business of Belonging: How to Make Community your Competitive Advantage David Spinks
  19. Digital Supply Networks: Transform Your Supply Chain and Gain Competitive Advantage with Disruptive Technology and Reimagined Processes Ednilson Bernardes
  20. Digital Business Transformation: How Established Companies Sustain Competitive Advantage From Now to Next Nigel Vaz
  21. Modern Manhood: Conversations About the Complicated World of Being a Good Man Today Cleo Stiller
  22. The Solution Revolution: How Business, Government, and Social Enterprises Are Teaming Up to Solve Society’s Toughest Problems Paul Macmillan
  23. How to Handle a Crowd: The Art of Creating Healthy and Dynamic Online Communities Anika Gupta
  24. Thinking in Systems and Mental Models: Think Like a Super Thinker. Primer to Learn the Art of Making a Great Decision and Solving Complex Problems. Chaos Theory, Science of Thinking for Social Change Marcus P. Dawson
  25. True Story: How to Combine Story and Action to Transform Your Business Ty Montague
  26. Burn The Business Plan: What Great Entrepreneurs Really Do Carl J. Schramm
  27. Designing for Behavior Change: Applying Psychology and Behavioral Economics 2nd Edition Stephen Wendel
  28. Strategic Connections: The New Face of Networking in a Collaborative World Andre Alphonso
  29. Smart Business: What Alibaba's Success Reveals about the Future of Strategy Ming Zeng
  30. Overcoming Bias: Building Authentic Relationships across Differences Tiffany Jana
  31. The Power of Ethics: How to Make Good Choices When Our Culture Is on the Edge Susan Liautaud
  32. Can I Have Your Attention?: Inspiring Better Work Habits, Focusing Your Team, and Getting Stuff Done in the Constantly Connected Workplace Curt Steinhorst
  33. Secrets of Dynamic Communications: Prepare with Focus, Deliver with Clarity, Speak with Power Ken Davis
  34. Honest Answers: Interview and Negotiation Skills to Get to the Truth Lena Sisco
  35. Tarzan Economics: Eight Principles for Pivoting through Disruption Will Page
  36. On Rumours: How Falsehoods Spread, Why We Believe Them, What Can Be Done Cass R. Sunstein
  37. The Unstoppable Startup: Mastering Israel's Secret Rules of Chutzpah Uri Adoni
  38. Pattern Breakers: The Secrets Behind the World's Most Successful Start-Ups Mike Maples Jr
  39. Failure to Communicate: How Conversations Go Wrong and What You Can Do to Right Them Holly Weeks
  40. The Gift of Anger: Use Passion to Build Not Destroy Joe Solmonese
  41. Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws Steven Goldbach
  42. Undisruptable: A Mindset of Permanent Reinvention for Individuals, Organisations and Life Aidan McCullen
  43. Dreams That Built America: Inspiring Stories of Grit, Purpose, and Triumph Alan Elliott
  44. The Pin Drop Principle : Captivate, Influence and Communicate Better Using the Time-Tested Methods of Professional Performers: Captivate, Influence, and Communicate Better Using the Time-Tested Methods of Professional Performers David Lewis

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Prøv gratis