Minter Dialogue Episode #199 — This interview is with Mark Waugh, Managing Director Worldwide of Newcast ZenithOptimedia, part of the Publicis Group. Newcast is a specialist agency for branded content and engagement, developing and executing 'non-traditional' communication projects for a host of major clients. In this conversation, we discuss the challenges of defining and implementing a content strategy, how to make exceptional content for a brand, what are the pitfalls, how does one evaluate success and how best to distribute content so that it is viewed by the right people. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on Support the show (https://www.patreon.com/minterdial)