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Alexandra Howson PhD

Write Medicine is the go-to library for crafting high-quality continuing medical education (CME).

If TED Talks and a mastermind group had a podcast baby for CME professionals, it would be Write Medicine. Think of it as the NPR of continuing medical education: smart, engaging, and packed with insights you can use right away.

Here's the thing about writing CME/CE content — most people learn it the hard way. There's no clear playbook, the standards keep shifting, and the difference between education that checks a box and education that actually changes clinical practice comes down to craft nobody teaches you directly.

That's what this library is for. Across 150+ conversations, host Alexandra Howson, PhD, cracks open the secrets of powerful CME content — decoding adult learning, designing outcomes that matter, working with faculty and SMEs, sharpening your writing craft, and navigating the fast-changing world of medical education. Some episodes are focused solo deep-dives; others bring in industry pros to share what's working now.

But you don't have to start at episode one and dig. Take the free WriteCME Readiness Index — a two-minute assessment that pinpoints where you are, then hands you a curated learning path: a private feed of hand-picked episodes, in a deliberate order, matched to your stage. No guesswork, no scrolling through years of the archive to find what's relevant to you right now.

Three ways in, depending on where you are:
- Exploring CME/CE and wondering if it's for you — start with the foundations.
- Building your craft and your client base — go straight to the deliverables and skills that matter.
- Refining your position as a strategic partner — head for marketing, pricing, and future-proofing.

Whether you're just breaking into CME or you're a seasoned pro hunting for that extra edge, there's a path built for you.

Find your starting point → https://writecmereadinessindex.scoreapp.com/

Listen, learn, and level up your CME game — because better education means better patient care.

This podcast uses the following third-party services for analysis: 

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Write Medicine

Playlists Curated Exclusively for You.

Get the Aspiring playlist.
 1. 

Get the Builder path playlist.

Get the Expanding path playlist. 
 2. 

Most people in CME and medical writing are using AI. Fewer have an actual workflow — something documented, repeatable, and defensible enough to explain to a client or compliance reviewer. This episode explores why that gap matters, what a staged workflow looks like in practice, and why this is becoming a professional differentiator right now.

In this episode:

 • Why "I try things and sometimes it works" is a ceiling, not a process
 • The difference between using AI and having an AI workflow
 • What the 2026 MedComms Freelancing Barometer tells us about where the field is right now
 • Why documentation and traceability are the parts most people skip — and why that's changing

Mentioned in this episode:

Fall Back to School Sale

We're running a back-to-school sale September 2 through 12. Standalone CME writing toolkits, business kits, and quarterly WriteCME Pro membership — all at the best pricing we've offered this year. Everything's at www.alexhowson.com. Link's in the show notes.

This podcast uses the following third-party services for analysis: 

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

You Don't Have a Workflow. You Have a Habit. AI in CME: Moving from Experimenting to Implementing

You already know how to write learning objectives. You reference Bloom’s taxonomy. You understand Moore’s outcomes framework.

But here’s the real question:

When you write a learning objective, can you clearly identify the two to three specific clinical tasks that must happen for that objective to be achieved?

In this episode—based on a webinar I participated in with the Good CME Practice Group—we go deeper than frameworks. We unpack what actually sits underneath a learning objective and how that layer determines whether your CME changes practice… or simply delivers information.
What We Explore in This Episode • Why learning objectives are signposts—not the design itself
 • How to break each objective into 2–3 concrete clinical tasks
 • The role of workflow, format, and audience context in determining granularity
 • How learning science (cognitive load, retrieval practice, feedback) strengthens action-focused design
 • Where CME programs most commonly lose alignment between need, content, assessment, and outcomes

Key Takeaway
If you can’t name the specific clinical actions required to meet an objective, the content won’t drive behavior change.

Design lives underneath the objective.
Next Step
If this episode resonated, try this:

Take one learning objective from a current project and ask:

 • What are the two or three specific clinical actions underneath it?
 • Where do those actions appear in the content?
 • Where are they assessed?

That exercise alone will elevate your design work.

And if you want structured practice applying this level of thinking—with feedback, live coaching, and a community of CME professionals—explore WriteCME Pro.

This is where writers become design partners.
Resources
Good CME Practice Group

This podcast uses the following third-party services for analysis: 

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Applied Outcomes: Designing CME for Learner Action

In this year-end episode, Alex takes you behind the scenes into a full year of growth inside the WriteCME Pro community. Whether you're just starting in CME or deepening your expertise, you’ll hear the most important trends that emerged among CME writers in 2025—what they struggled with, how they moved forward, and what this means for your own career in 2026.

If you want clarity, confidence, and a sense of belonging in the CME world, this episode offers a peek at the path forward.

In this episode, you’ll learn:

 • The biggest mindset and skill gaps CME writers faced this year
 • Why understanding the 
ecosystem • matters more than mastering templates
 • The professional identity shift that helped writers step into higher-level roles
 • Why wellbeing has become a non-negotiable business strategy
 • What happens when writers grow inside a community instead of alone
 • What support, structure, and opportunities are coming in 2026

You’ll especially benefit if you’re:

 • A medical writer curious about entering CME
 • A working CME writer who feels stuck or isolated
 • A freelancer craving clarity, community, or better workflow systems
 • Someone who wants to build a resilient, respected CME writing business

Mentioned in this episode:

Fall Back to School Sale

We're running a back-to-school sale September 2 through 12. Standalone CME writing toolkits, business kits, and quarterly WriteCME Pro membership — all at the best pricing we've offered this year. Everything's at www.alexhowson.com. Link's in the show notes.

This podcast uses the following third-party services for analysis: 

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

The CME Writing Skills No One Teaches—but Every Writer Needs

Practical prompts, frameworks, and behind-the-scenes notes on writing high-quality CME — straight to you, no fluff.

 → Subscribe: Become a Write Medicine Insider

Not sure what to work on next in your CME writing? Take the free WriteCME Readiness Index — two minutes to find your stage and get a curated learning path →

Get your CME readiness score

In this hot seat coaching conversation, Sarah Jabeen MD, a clinician turned medical writer, brings the honest questions so many emerging CME writers quietly carry:

How do I navigate a career pivot without feeling like an imposter? How do I leverage my clinical background without overwhelming my writing? And how do I grow from “new” to “trusted” in the eyes of clients?

Together, we unpack what’s underneath each of these questions and explore how identity, confidence, community, and small experiments shape your growth as a CME writer.

You’ll hear:

Why self-doubt is a normal part of professional transformation • —and how to shift from “What if this fails?” to “What if this works?”
How your clinical experience becomes a true superpower • in CME writing, giving you insight, relevance, and empathy that elevate your work.
What separates a beginner from a trusted partner • , and how reliability, curiosity, and consistent communication matter more than perfection.
The role of community and belonging • in building confidence and combating isolation during a career pivot.
Practical guidance • for showing up online, finding your voice, and creating a presence that feels aligned and safe.

Whether you’re transitioning from clinical practice, entering CME writing from another discipline, or simply looking for more confidence in your craft, this episode offers permission, perspective, and a path forward.

This podcast uses the following third-party services for analysis: 

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Your Clinical Lens Is Gold: How to Grow From Beginner to Trusted CME Writer

Practical prompts, frameworks, and behind-the-scenes notes on writing high-quality CME — straight to you, no fluff.

 → Subscribe: Become a Write Medicine Insider

Not sure what to work on next in your CME writing? Take the free WriteCME Readiness Index — two minutes to find your stage and get a curated learning path →

Get your CME readiness score

What do you do when your inbox goes quiet and the client work that once filled your calendar suddenly disappears?

For many freelance medical writers—especially those transitioning into the CME space—quiet seasons can feel like failure. But what if those fallow periods are actually the most fertile ground for growth? In this conversation with seasoned writer Addie Nagy, we explore how to reframe slow seasons, rebuild confidence, and manage client relationships with steadiness and purpose.

You’ll learn how to

 • Reimagine client relationships as a dialogue rather than a power struggle so collaboration replaces anxiety.
 • Turn information gaps and slow communication into opportunities for curiosity, clarity, and boundary-setting.
 • Use “fallow time” to strengthen business foundations, refresh systems, and cultivate the mindset shift from 
freelancer • to 
business owner • .

Press play to learn how to transform uncertainty into strategy and make every season of your freelance CME writing business work for you.

Resources Mentioned

Ilise Benun — The Creative Professional's Guide to Money: How to Think About It, How to Talk About it, How to Manage It. 2011. HOW Books.

Mentioned in this episode:

Fall Back to School Sale

We're running a back-to-school sale September 2 through 12. Standalone CME writing toolkits, business kits, and quarterly WriteCME Pro membership — all at the best pricing we've offered this year. Everything's at www.alexhowson.com. Link's in the show notes.

This podcast uses the following third-party services for analysis: 

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

When the Inbox Goes Quiet: How to Thrive in the Fallow Seasons of Freelance CME Writing Life

Practical prompts, frameworks, and behind-the-scenes notes on writing high-quality CME — straight to you, no fluff.

 → Subscribe: Become a Write Medicine Insider

Not sure what to work on next in your CME writing? Take the free WriteCME Readiness Index — two minutes to find your stage and get a curated learning path →

Get your CME readiness score

Have you ever hesitated to push back on a client’s “non-negotiable” contract — even when something didn’t feel right?

For freelance medical writers, contracts can be one of the most intimidating parts of running a business. Between indemnity clauses, “work made for hire” language, and shifting risk to the writer, it’s easy to feel powerless. In this episode, legal strategist Brionna Ned (The Lawless Lawyer) breaks down how to approach contract negotiations with confidence — so you can protect your work, your income, and your peace of mind.

You'll learn how to:

 1. Identify and communicate your 
leverage points 2. — the non-negotiables that protect your business.
 3. Decode intimidating legal terms like 
indemnity 4. and 
work made for hire 5. in plain language.
 6. Reframe contract negotiation from a high-stakes confrontation into a collaborative conversation about creating a fair working relationship.

Press play to discover how to build contract confidence, reduce risk, and negotiate terms that support a thriving medical writing business.

Connect with Brionna

The Lawless Lawyer

Instagram

Threads

LinkedIn

Mentioned in this episode:

Fall Back to School Sale

We're running a back-to-school sale September 2 through 12. Standalone CME writing toolkits, business kits, and quarterly WriteCME Pro membership — all at the best pricing we've offered this year. Everything's at www.alexhowson.com. Link's in the show notes.

This podcast uses the following third-party services for analysis: 

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Contract Confidence: Protect Your Freelance Medical Writing Business

Practical prompts, frameworks, and behind-the-scenes notes on writing high-quality CME — straight to you, no fluff.

 → Subscribe: Become a Write Medicine Insider

Not sure what to work on next in your CME writing? Take the free WriteCME Readiness Index — two minutes to find your stage and get a curated learning path →

Get your CME readiness score

How do you turn a detailed needs assessment full of data and practice gaps into a clear, learner-centered activity agenda that actually changes clinical practice?

If you’ve ever stared at a dense needs assessment wondering how to transform pages of evidence into a coherent educational design, this episode is for you. Many CME writers struggle to bridge the gap between analysis and application—between identifying what clinicians need and structuring how they’ll learn it. In this episode, Alex shares a practical, step-by-step process that helps you connect the dots and design education that makes sense and gets results.

By listening, you’ll discover:

 • A seven-step framework to translate insights from your needs assessment into a logical, outcomes-aligned agenda.
 • How to apply the 3-A Test—
Aligned, Actionable, Appropriate • —to ensure every session delivers value for learners.
 • A real-world mini-case that illustrates how to transform your research into a compelling, structured learning journey.

Press play to learn how to transform data into design—and gain the confidence to craft CME agendas that close gaps and inspire change.

👉 Grab Your Insight-To-Action Framework 

Mentioned in this episode:

Fall Back to School Sale

We're running a back-to-school sale September 2 through 12. Standalone CME writing toolkits, business kits, and quarterly WriteCME Pro membership — all at the best pricing we've offered this year. Everything's at www.alexhowson.com. Link's in the show notes.

This podcast uses the following third-party services for analysis: 

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Insight to Impact: A Framework for Translating Needs into Agendas

Practical prompts, frameworks, and behind-the-scenes notes on writing high-quality CME — straight to you, no fluff.

 → Subscribe: Become a Write Medicine Insider

Not sure what to work on next in your CME writing? Take the free WriteCME Readiness Index — two minutes to find your stage and get a curated learning path →

Get your CME readiness score

What if the work that feels invisible is the very thing building your expertise?

For many CME writers, the hours spent researching, editing, and shaping educational content happen behind the scenes — valuable, but unseen. Over time, that invisibility can blur your sense of value and readiness.

In this Write Medicine hot-seat coaching session, Gina Castiblanco PhD shares what it’s really like to navigate that in-between space — leaving behind a visible academic identity and learning to trust her voice as a CME writer and business owner.

Together, we unpack how professional visibility starts with self-awareness, boundaries, and the courage to say, “I’m ready, even if I don’t feel ready yet.”

By the end of this conversation, you’ll learn how to:

 • Reframe invisibility as part of your growth process — not proof that you don’t belong.
 • Use your academic and clinical background to shape a distinct CME writing identity.
 • Turn your unseen skills into visible value that attracts aligned clients and projects.
 • Shift from doing the work to 
owning • the work — as a creative, strategic partner.

Stay to the end of the episode for three practical steps you can take today to start making your invisible work visible — and strengthen your visibility, voice, and value in the CME ecosystem.

Mentioned in this episode:

Fall Back to School Sale

We're running a back-to-school sale September 2 through 12. Standalone CME writing toolkits, business kits, and quarterly WriteCME Pro membership — all at the best pricing we've offered this year. Everything's at www.alexhowson.com. Link's in the show notes.

This podcast uses the following third-party services for analysis: 

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

From Unseen to Unstoppable: How Medical Writers Grow Beyond CME Task Work to Creative Partnership

Practical prompts, frameworks, and behind-the-scenes notes on writing high-quality CME — straight to you, no fluff.

 → Subscribe: Become a Write Medicine Insider

Not sure what to work on next in your CME writing? Take the free WriteCME Readiness Index — two minutes to find your stage and get a curated learning path →

Get your CME readiness score

Curious about continuing medical education (CME) writing but not sure how to begin? In this episode, you’ll learn how to turn your medical, academic, or scientific experience into a meaningful, flexible writing career. Discover the five milestones that help you break into CME writing, the key skills every CME writer needs, and real-world insights from the field.

🎧 Tune in now to gain clarity, confidence, and your next steps toward becoming a successful CME writer.

Links

Chart Your CME Writing Path • – Map your skills and identify opportunities in CME writing.
Episodes 112 & 115 of Write Medicine • – Learn how to streamline literature reviews and strengthen your research workflow.
American Medical Writers Association (AMWA) • – Explore professional development resources for medical communicators.
CME Writer Bootcamp • : How to Break into CME/CE Writing with no Network and No Expertise
How to Create Portfolio Samples for CME Writing

Mentioned in this episode:

Fall Back to School Sale

We're running a back-to-school sale September 2 through 12. Standalone CME writing toolkits, business kits, and quarterly WriteCME Pro membership — all at the best pricing we've offered this year. Everything's at www.alexhowson.com. Link's in the show notes.

This podcast uses the following third-party services for analysis: 

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

From Curiosity to Confidence: A Freelance Medical Writer’s Guide to Breaking into CME Writing

Practical prompts, frameworks, and behind-the-scenes notes on writing high-quality CME — straight to you, no fluff.

 → Subscribe: Become a Write Medicine Insider

Not sure what to work on next in your CME writing? Take the free WriteCME Readiness Index — two minutes to find your stage and get a curated learning path →

Get your CME readiness score

Are you ready to move beyond writing needs assessments and step into the creative, story-driven side of CME—without losing the clients or confidence you’ve already built?

Many CME writers start with needs assessments. They’re structured, strategic, and an excellent way to learn the landscape. But what happens when you feel ready for more? When you want to create content that sparks learning, integrates clinical insight, and allows your creativity to shine? In this hot seat coaching episode, we meet Zsuzsa Csik, an anesthesiologist and critical care physician turned CME writer, who’s navigating that exact transition—and learning how to position herself for content work while building a sustainable freelance business.

By listening, you’ll discover:

 • How to strategically signal to clients that you’re ready for content creation projects.
 • Practical ways to use your clinical or scientific background as a bridge, not a barrier, to new opportunities.
 • Simple positioning tactics to align your current work with your long-term professional goals.

Press play now to learn how to move from analysis to creation, and start shaping the CME writing career you really want.

Mentioned in this episode:

Fall Back to School Sale

We're running a back-to-school sale September 2 through 12. Standalone CME writing toolkits, business kits, and quarterly WriteCME Pro membership — all at the best pricing we've offered this year. Everything's at www.alexhowson.com. Link's in the show notes.

This podcast uses the following third-party services for analysis: 

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

From Needs Assessments to Narrative Impact: Positioning Yourself for CME Content Work

Are you struggling to keep your clinical audience engaged and invested in your CME content?

In today's fast-paced, information-overloaded world, medical writers face the daunting challenge of capturing and maintaining their readers' attention. This episode explores how you can leverage proven storytelling techniques to create compelling, memorable CME content that resonates with your target audience.

 1. Discover how to structure your content using powerful storytelling frameworks that build anticipation and drive home your key messages.

 2. Learn how to hook your reader with compelling openers, incorporate patient and clinician voices, and make the "so what" crystal clear.

 3. Gain insights into adapting storytelling structures to your CME content.

Tune in and unlock the secrets to becoming a master CME storyteller, ready to captivate and inspire your clinical audience like never before!
Resources
StoryBrand

Think Faster Talk Smarter by Matt Abrahams

Timestamps
00:00 Introduction

02:55 Crafting compelling CME content: Exposition, rising action, climax, and resolution

05:36 Storybrand

08:30 Other storytelling frameworks

12:09 My challenge for you

Subscribe to the Write Medicine podcast!
Subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

 
Mentioned in this episode:

Fall Back to School Sale

We're running a back-to-school sale September 2 through 12. Standalone CME writing toolkits, business kits, and quarterly WriteCME Pro membership — all at the best pricing we've offered this year. Everything's at www.alexhowson.com. Link's in the show notes.

This podcast uses the following third-party services for analysis: 

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

From Boring to Brilliant: Transform Your CME Content with Proven Storytelling Frameworks

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