Designing CME for Behavior Change: Sarah Atwood on Learning Science in Action

What if the CME you design could do more than deliver knowledge—what if it could actually change clinician behavior and improve patient care?

As a CME writer or education professional, you’ve likely felt the frustration of producing content that looks strong on paper but doesn’t translate into meaningful practice change. This episode explores how learning science, human-centered design, and patient co-creation can help you bridge the gap between information and impact.

By listening, you will discover:

• Learning science principles, like Mayer’s multimedia principles, that make education stick. • The difference between learning change and behavior change, and why both matter in CME. • How aligning clinician and patient education fosters shared decision-making and better healthcare outcomes.

Press play now to learn practical strategies you can use to design CME that transforms knowledge into real-world change.

Mentioned in this episode:

CMEpalooza

CMEpalooza Fall is a 1-day event scheduled for Wednesday, October 22, that will feature a series of sessions relevant across the CME/CE spectrum. Broadcasts will stream live on the LIVE page of this website and be available for viewing shortly after their conclusion on the Archive page. There is no charge to view or participate in any of these sessions.

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