How influential are influencers at work?

A new generation of young professionals are becoming online stars in their own right through their social media channels. But what happens when personal brands meet the old-fashioned big corporate workplace? In this week’s episode of Working It, Isabel talks to Eve Cornwell, an English ‘lawfluencer’ who has been online for the past five years, blogging about her journey to becoming a young lawyer - before reinventing herself in the tech sector.

Eve believes that ‘lawfluencers’ like her, are helping to build a more diverse pipeline of applicants by making a career in the law seem accessible to all. She also posts videos about her personal life - and challenges. But the line between our personal and work selves can become ‘blurred’. And working alongside very successful young stars can be difficult for less famous colleagues.

Isabel discusses the fast-evolving dilemmas around influencers at work with FT graduate trainee Akila Quinio. She’s Gen Z - but doesn’t have a big social media presence. Are we all going to have to have personal brands in future?

Want to read more?

The ‘lawfluencers’ who blog about their lives at top law firms, by Akila Quinio https://www.ft.com/content/94f50e66-7c6b-48d3-a277-4d4fa7f00662

Eve Cornwell’s YouTube channel https://www.youtube.com/c/EveCornwellChannel

Emma Jacobs on the employees who take to TikTok https://www.ft.com/content/c7f8fb0e-8f1a-4829-b818-cb9fe90352fa

FT editorial on the perils of using staff as influencers https://www.ft.com/content/2a72dc23-0926-4c84-b026-a139b0a56d7e

We love to hear from you. What do you like (or not)? What topics should we tackle? Email the team at workingit@ft.com or Isabel directly at isabel.berwick@ft.com. Follow @isabelberwick on Twitter

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Presented by Isabel Berwick. Editorial direction from Renée Kaplan. Assistant producer is Persis Love. Sound design is by Breen Turner, with original music from Metaphor Music. Produced by Novel.

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