The Journal.The Wall Street Journal & Spotify Studios
Breastfeeding, Black Market Baby Formula, and Bobbie
- Af
- Afsnit
- 70
- Udgivet
- 29. jun. 2023
- Forlag
- 0 Anmeldelser
- 0
- Afsnit
- 70 of 209
- Længde
- 30M
- Sprog
- Engelsk
- Format
- Kategori
- Økonomi & Business
Laura Modi is the founder and CEO of Bobbie, a company that makes baby formula and sells it directly to parents. Laura’s problem is this: how do you launch a startup in a highly regulated industry that has pretty much been a duopoly for decades? Part of Laura’s answer is marketing, which raises another question: how do you get people to consider formula despite so much messaging that breastfeeding is better?
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