Breastfeeding, Black Market Baby Formula, and Bobbie

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Episode
70 of 166
Længde
30M
Sprog
Engelsk
Format
Kategori
Økonomi & Business

Laura Modi is the founder and CEO of Bobbie, a company that makes baby formula and sells it directly to parents. Laura’s problem is this: how do you launch a startup in a highly regulated industry that has pretty much been a duopoly for decades? Part of Laura’s answer is marketing, which raises another question: how do you get people to consider formula despite so much messaging that breastfeeding is better?

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