TIP642: The Story of Starbucks: Building an Iconic Brand w/ Clay Finck

On today’s episode, Clay discusses the early days of Starbucks and Howard Schultz’s book — Pour Your Heart Into It. Starbucks has been one of the market's best-performing stocks over the past three decades. Since the IPO in 1992, Starbucks stock has had an average annual return of 18.6% relative to the S&P 500 returning 10.4% over that same period (with dividends reinvested). Clay unveils the fascinating story of how Howard fended off endless competition to build an iconic brand that’s built to last.

IN THIS EPISODE YOU’LL LEARN: 00:00 - Intro 02:01 - What led Howard Schultz to join and take over Starbucks. 14:24 - The impact of Howard’s visit to Italy, where there were 200,000 coffee bars. 34:07 - How Howard aligned the interests of the company with the interests of all employees at Starbucks. 48:29 - Lessons Howard learned in taking Starbucks public. 58:13 - How Starbucks was able to dominate big brands in the early days. And so much more!

Disclaimer: Slight discrepancies in the timestamps may occur due to podcast platform differences.

BOOKS AND RESOURCES

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Howard’s books: Pour Your Heart into It & Onward.

Related Episode: TIP144: Billionaire Howard Schultz's Book Onward — A Story About Starbucks.

Mentioned Episode: TIP627: LuluLemon Stock Deep Dive w/ Clay Finck & Kyle Grieve.

Mentioned Episode: TIP639: Buffett's Favorite Business Book w/ David Fagan.

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