How Superplastic Built a Social Media-Native Character Universe
- Forfatter
- Afsnit
- 644
- Udgivet
- 4. jan. 2024
- Forlag
- 0 Anmeldelser
- 0
- Afsnit
- 644 of 707
- Længde
- 44M
- Sprog
- Engelsk
- Format
- Kategori
- Økonomi & Business
Paul Budnitz, founder of Superplastic, and Jennifer van Dijk, CEO of Superplastic, join Christina Des Vaux, head of marketing and platform at Village Global, on this episode. Takeaways: • Superplastic is a creatively-led company that has managed to maintain its unique identity and artistic integrity while nevertheless running a thriving business. • The team comes up with ideas for characters but the characters grow and change as the audience gives them their own identities. • They’ve learned a lot from the people who make games and are willing to iterate and make changes quickly. • They shy away from initiatives that would make money fairly easily but don’t grab the attention of the creative team. • Paul says there is always a solution to everything and their job is to keep looking for it, whether that’s a creative solution or a business solution. • They’ve created their own tech stack that enables them to create animations in hours that used to take weeks. • Paul and Jennifer say that the edge is the new center of culture. The characters they’ve created are weird, but likeable. Thanks for listening — if you like what you hear, please review us on your favorite podcast platform.
Check us out on the web at www.villageglobal.vc or get in touch with us on Twitter @villageglobal.
Want to get updates from us? Subscribe to get a peek inside the Village. We’ll send you reading recommendations, exclusive event invites, and commentary on the latest happenings in Silicon Valley. www.villageglobal.vc/signup
Other podcasts you might like ...
- The Journal.The Wall Street Journal & Spotify Studios
- The Can Do WayTheCanDoWay
- HW News Business Tit-BitsHW News Network
- 1,5 graderAndreas Bäckäng
- Self-Compassionate ProfessorPhD
- Networth and Chill with Your Rich BFFVivian Tu
- Don't Be SourMaxx Chewning
- Mark My Words PodcastMark Homer
- EGO NetCastMartin Lindeskog
- The Pathless Path with Paul MillerdPaul Millerd
- The Journal.The Wall Street Journal & Spotify Studios
- The Can Do WayTheCanDoWay
- HW News Business Tit-BitsHW News Network
- 1,5 graderAndreas Bäckäng
- Self-Compassionate ProfessorPhD
- Networth and Chill with Your Rich BFFVivian Tu
- Don't Be SourMaxx Chewning
- Mark My Words PodcastMark Homer
- EGO NetCastMartin Lindeskog
- The Pathless Path with Paul MillerdPaul Millerd
