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Bloomberg

Money goes where it's treated best. That simple truth is a big reason why more and more money—trillions, in fact—flows into a powerful, low-cost tool that's quietly transformed investing in recent years. Exchange-traded funds, or ETFs, let you invest in everything from the stock market to gold like never before. This biweekly podcast will demystify them—and delight you in the process.

Trillions

A relentless barrage of headlines in recent weeks have all centered on exchange-traded funds. For the first time, there are now more ETFs than stocks (4,300 versus 4,200). Also of note, ETFs have also become prized listings for exchanges—perhaps even more than IPOs—because they trade so much.
 
On this episode of Trillions, Eric Balchunas and Joel Weber speak with Dave Nadig, president and director of research at ETF.com, and Athanasios Psarofagis, an analyst with Bloomberg Intelligence. They discuss those stories as well those on passive ownership's increasing complexity; a different way to think about the Magnificent Seven; Vanguard's push into active management; Wall Street not seeing a need for tokenization; and the irony of European ESG equity funds having exposure to the nuclear arms industry.

See omnystudio.com/listener for privacy information.

Tour de Headlines: A Roundtable About Recent ETF Stories of Note

Here’s a mind-blowing stat: the iShares Ethereum Trust (ETHA) is the fastest exchange-traded fund in history to hit the $10 billion mark outside of the Bitcoin ETFs. After a slow start, its price has doubled over the past three months, sparking massive inflows just as it hit its first birthday.
 
On this episode or Trillions, Joel Weber and Eric Balchunas look at why Ether is rallying, how big it could get and how investors should view it relative to Bitcoin in a portfolio. They are joined by Matt Hougan, CIO of Bitwise and Isabelle Lee of Bloomberg News.

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Ether ETFs Finally Wake Up

The ETF "Thunderdome" is an unforgiving and relentless environment. Which makes the exchange-traded funds from JPMorgan Asset Management so noteworthy. Led by its Chief Executive Officer George Gatch, the firm has carved out a unique niche — active ETFs — and then used its institutional muscle to move up the leaderboard while driving down costs. In an era where 75% of all active funds are seeing outflows, JPMorgan has found a way to thrive; in fact, it’s now the fourth biggest active fund company in the US. 
 
On this episode of Trillions, Eric Balchunas and Joel Weber speak with Gatch about JPMorgan's secret sauce, his strategy in the active category, how his biggest products became such hits, why fixed income remains a promising space, what to watch in private markets and why he's avoiding crypto.

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How JPMorgan Became Such a Force in Active ETFs

Joel, Eric and Athanasios Psarofagis crack open the mailbag to answer some listener questions about ETFs.

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The 2025 ETF Mailbag

You just might be able to experience the financial future today. A recent trend in investing has exchange-traded fund issuers creating funds focused on futuristic themes like humanoid robots, alien technology and quantum computing. The hope is to attract investors looking for the next big idea. But needless to say, not all of them will pan out—remember Mark Zuckerberg’s metaverse?
 
On this episode of Trillions, Joel Weber and Eric Balchunas look at the recent flurry of futuristic theme ETFs, their prospects for success and how to do due diligence on them. They are joined by Bloomberg cross asset reporter Vildana Hajric.

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ETFs That Let You Invest in the Future

One of the hottest themes of 2025 is defense companies as potential US isolationism has other countries scrambling to beef up their military. And within that it is European stocks that have really led the charge. This theme went from rags to riches overnight practically but it's been largely a winner take all category.
 
On this episode of Trillions Joel and Eric speak with Bloomberg Intelligence's Senior ETF Analyst for Europe, Henry Jim about the wild frenzy to launch European defense ETFs around the world to catch this massive wave of returns.

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European Defense ETFs are the Break Out Theme of 2025

The narrative all year was "sell America" yet the stock market is positive on the year and flirting with all time highs after coming back from a brutal Q1. Like COVID this is a rally few predicted although this time the market didn't have the Fed's help. What happened? Why was everyone was so wrong?

On this episode of Trillions, Joel and Eric talk about the wide gap between narrative and price and why US investors are simply not giving up on US stocks. They are joined by Athanasios Psarofagis of Bloomberg Intelligence and Isabelle Lee of Bloomberg News.

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Bye America Turns Into Buy America

In investing, there are many “rules.” And the rules are intended to help you, dear investor, make money. But if you’ve been around money — and especially if you’ve been around a lot of money … managing other people’s money, say — you know that people make a lot of mistakes, too.
 
On this episode of Trillions, Eric Balchunas and Joel Weber speak with Barry Ritholtz, the co-founder, chairman and chief investment officer of Ritholtz Wealth Management and host of the Bloomberg podcast Masters in Business, about his new book, How Not to Invest. They discuss several of Ritholtz’s hot takes — all rooted in what not to do with your money.

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How Not to Invest With Barry Ritholtz

During her time as a commissioner at the US Securities and Exchange Commission, Hester Peirce has often been a dissenting voice—especially on all things crypto. Now, as she approaches the official end of her term, her legacy may include an SEC that’s more aligned with the positions she championed.
 
On this episode of Trillions, Eric Balchunas and Joel Weber—along with stacy-marie ishmael, head of cross-asset and crypto coverage for Bloomberg News—interview Peirce at the SEC’s offices in Washington. Peirce discusses her search for “crypto clarity,” why “merit” doesn’t matter and how the SEC will evaluate the 80-plus crypto-themed exchange-traded fund filings—including ones involving Trump. She also discusses the “terribly mismanaged” process for Bitcoin ETFs and other hot topics including private assets and share classes.

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An Inside Look at the Trump SEC With Commissioner Hester Peirce

It’s that time of the year. Exchange, the big exchange-traded fund conference, was held in Las Vegas this year and brought together many in the ETF industry to talk shop and network. This year's big theme was ETF share class and the selloff in stocks, but no stones were left unturned under the scorching Nevada sun.
 
On this episode of Trillions, Eric Balchunas and Joel Weber go over Balchunas’s “man on the street” interviews with several of the attendees at Exchange, including representatives from VettaFi, Franklin Templeton, Natixis, FactSet, CF Benchmarks and ETF Guide.

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The Future According to ETF Pros

The quest for a bitcoin ETF has lasted more than eight years. Countless filings have ended in rejection. Then, finally, it happened—the SEC allowed a bitcoin ETF to come to market, albeit one that tracks futures as opposed to holding bitcoin. The unlikely winner of this race? ProShares, whose ETF $BITO broke all kinds of records for a new launch. Valkyrie's version, $BTF, was also approved. 

On this episode, Eric and Joel speak with ETF lawyer Jeremy Senderowicz of Vedder Price, Katie Greifeld of Bloomberg News, and James Seyffart of Bloomberg Intelligence about these developments. Their discussion includes how Greifeld's reporting moved the price of bitcoin, why the SEC allowed futures-backed products, who benefits from these investments, and what comes next.

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The Bitcoin ETF Race Is Over—and Also Just Beginning

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