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Relay FM

A show about entrepreneurship, product design, and the ups and downs of running a small indie business. Hosted by Dan Provost, Tom Gerhardt, and Myke Hurley.

Thoroughly Considered

119: Anti Alton Brown Corollary

For our first episode we introduce you to Studio Neat and Obi, taking a look at where the idea for a 'Smart Laser Toy for Pets' came from.

1: Introductions

What does it sound like to launch a Kickstarter project? How does it feel to deal with something unexpected? That's what we explore this week.

2: Launching

Tom and Dan talk a little about the failure of the Obi campaign, and what they learned from it. Then, they discuss their latest project, and their plans moving forward.

3: Onward

Tom and Dan talk with Myke about the routes they choose for people to buy their products, and how this can effect design decisions. They also give an update on the manufacturing process of the Apple TV Stand.

4: How The Money Comes In

This time Dan and Tom talk about the effect that the Holiday Season has on their business, and the decisions they make as a company to be ready for it.

5: The Holiday Season

This time, Dan and Tom talk about the apps they make, and why they have a rather unique strategy for building them.

6: Apps

This time Dan, Tom, and Myke share their thoughts about how they balance their work and their personal lives, as well as seeing how their businesses differ when it comes to office hours.

7: Work/Life Balance

A trip to the Apple Store sparks a discussion on Packaging. The guys discuss the importance of good packaging, and why it’s important to delight your customers. Make sure to stick around for the aftershow, so you can hear why the iPhone box upsets Dan.

8: Packaging

This time the guys talk about a Kickstarter Myke is currently running for The Pen Addict podcast. They discuss what makes this Kickstarter different, and how Myke views this in regards to the rest of his business.

9: Asking for Money

This time Myke, Dan, and Tom discuss how they come up with names for their projects, what they do to build a brand around them, and how they try to protect them.

13: Anything But “What’s In a Name?”

13: Anything But “What’s In a Name?”

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