49. Make Numbers Count: How to Communicate Data Effectively
- Forfattere
- Afsnit
- 50
- Udgivet
- 18. jan. 2022
- Forlag
- 0 Anmeldelser
- 0
- Afsnit
- 50 of 328
- Længde
- 18M
- Sprog
- Engelsk
- Format
- Kategori
- Økonomi & Business
“We have to make data emotional because emotions are what drive us to act,” says Chip Heath, a professor of organizational behavior and author of the new book, Making Numbers Count: The Art of Science of Communicating Numbers. In this interview with host Matt Abrahams, Heath talks about ways that data and statistics can be used to illuminate — or obscure — our message. “A lot of people in the world don’t understand numbers like the numbers people,” he says. “And there are a lot of untranslated numbers that float around in organizations and in society.”
Heath suggests thinking about numbers like a foreign language we need to “translate” for our audience: “If we don’t translate numbers into something that’s more tangible, we’re going to sacrifice in a big way.“
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