176. From Stereotypes to Synergy: Communicating Across Generations

Age diversity and cross-generational synergy can transform an organization.

Most of us know age diversity matters in the workplace. But according to UCLA’s Bob McCann, we're thinking about it all wrong: it's not just about having different generations present — it's about creating meaningful connections between them.

As director of UCLA's Leadership Communication Program and founder of the McCann Group, McCann has spent years researching intergenerational workplace dynamics. With four to six generations now working side by side, he says there’s never been a better time to create synergies between the old and the young.

"There's a tremendous opportunity for meeting and interacting with people who are different than you, for increasing a variety of potential outcomes in business in a positive way, if we can maximize our intergenerational engagement," he says. His research reveals that while many organizations focus on gender and ethnic diversity, age diversity often gets overlooked in DEI initiatives — despite its crucial role in workplace success.

In this episode of Think Fast, Talk Smart, McCann joins Matt Abrahams to discuss how organizations can move beyond superficial age diversity to create meaningful cross-generational connections. From reverse mentoring programs to shadow boards, they explore practical ways leaders can harness the power of generational difference to drive innovation and collaboration.

Episode Reference Links:

Bob McCannEp.67 What Is Normal? How Culture Affects Communication StylesEp.21 Words Matter: How to Make Your Communication Inclusive

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Chapters:

• (00:00) - Introduction

• (01:01) - Why Generational Interactions Matter

• (01:54) - What is a Generation?

• (03:03) - Combating Workplace Ageism

• (04:21) - Breaking Stereotypes

• (06:56) - Better Intergenerational Interactions

• (09:41) - Technology and Training Across Generations

• (11:26) - The Three Final Questions

• (17:14) - Conclusion

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