Larry Shurtz is the Chief Sales Officer at Genesys where he oversees the company’s global go-to-market strategies, including commercial activities, field sales and partner ecosystem operations. Larry has nearly three decades of experience in the software industry, from leading Confluent to delivering more than 60% revenue growth and doubling customer count as Chief Revenue Officer, to scaling a 1,300-person team at Salesforce to $2.1 billion in revenue. In Today’s Episode with Larry Shurtz We Discuss: 1.
From Robotics Student to $2.1BN Sales Leader at Salesforce 2. •
How did Larry lead 1300 people to $2.1 billion revenue at Salesforce? What were his takeaways? • •
What did Larry learn about building vertical sales playbooks at Salesforce? • •
Which framework did Larry learn at Salesforce that he still uses at Genesys? • 1.
Mastering Sales Leadership 2. •
What are the biggest mistakes sales leaders make on prioritization today? • •
What are Larry’s “3 Rs” to master prioritization? • •
What does Larry think are the most common reasons fast-scaling teams break in sales? • •
Has Larry ever caused bad culture in a sales team? What did he learn from the experience? • •
Does Larry think sales is more art or science? How does Larry blend the two? • 1.
Building the Best Sales Team 2. •
How does Larry structure the hiring process for a new sales hire? • •
How big should your recruitment team be? • •
What are Larry’s most commonly asked questions when interviewing? • •
What were Larry’s biggest hiring mistakes? What did he learn from them? • •
How does Larry structure the comp? How does he get it right? What do most new hires care about today? • 1.
The Onboarding: The Dos & Don’ts 2. •
How does Larry structure the onboarding process? • •
Why does Larry onboard new hires with big customers? What is the buddy system? • •
How does Larry tell if a new hire is bad? What are the biggest red flags to look out for? • •
What does Larry mean when he says “You can make all the physical errors, you cannot make mental errors?” • •
Does Larry agree with Max Levchin @ Affirm that “When there’s doubt, there’s no doubt?” •
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