20Product: Sequoia's Product-Market Fit Framework | Why the Best Product People Actually Build Less Product | Metrics 101, Good vs Great Product Strategy and more with Vickie Peng, Product Partner @ Sequoia Capital

Vickie Peng is a Product Partner at Sequoia and the co-creator of Arc, their company-building immersion programme for pre-seed and seed stage founders. Prior to Sequoia, Vickie was a product manager at Polyvore (acquired by Yahoo for $200M) and Instagram, where she grew SMB advertising from $200M to $1BN. In Today’s Episode with Vickie Peng We Discuss: 1.

Lessons from 15 Years in Product 2. •

How did Vickie make her way into the world of product? • •

How did Vickie turn a small side business into a massive revenue machine at TrialPay? • •

How did Vickie scale Instagram SMB ads to $1BN? What were her takeaways? • •

What was Vickie’s business model at Polyvore that eventually led to the $200M acquisition by Yahoo? • 1.

Lessons from Scaling 100+ Companies in Sequoia 2. •

What does Vickie believe are the biggest mistakes early stage founders make when telling stories? • •

Which 2 components does Vickie believe every great product mission should include? • •

How should pre-product-market fit founders set their north star metric? • 1.

Perfecting Product Strategy 2. •

What was Vickie’s biggest product mistake? What were her lessons? • •

Why does Vickie think the best product people build less product? • •

What is Vickie’s advice to product leaders starting their first day on the job? • •

What are the most common mistakes founders make when hiring product teams? • 1.

Product-Market Fit Masterclass 2. •

Why does Vickie believe product-market fit is a journey not a destination? • •

What are the biggest reasons founders fail to get product-market fit? • •

What are the 3 types of product-market fit? • •

How does Vickie advise founders to differentiate themselves in competitive markets? • •

What is Vickie’s framework for competing against incumbents? •