The Journal.The Wall Street Journal & Spotify Studios
Prof G Markets: Twitter’s Rebrand to X, Mattel’s IP Playbook, and What’s Next for Snap
- Forfatter
- Afsnit
- 404
- Udgivet
- 31. jul. 2023
- Forlag
- 0 Anmeldelser
- 0
- Afsnit
- 404 of 1203
- Længde
- 38M
- Sprog
- Engelsk
- Format
- Kategori
- Økonomi & Business
This week on Prof G Markets, Scott shares his thoughts on Twitter rebranding as “X,” and takes us through some of the best and worst branding moves in corporate history. He then takes a look at Mattel’s media strategy on the heels of Barbie’s blockbusting performance at the box office. Finally, he makes a prediction about where Snap is headed given continued weakness in the digital ad market. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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