Growing up in Hawaii, Corporate Detours & The Future of Audio - Sky King

This episode is with Sky King, the founder of Modern Stoa, a podcast advertising company for podcasters. His path is fascinating - he grew up in Hawaii, rarely wore shoes, was heavily influenced by Asian culture, had a father who was retired, and somehow ended up in a massive corporation right after college. In 2016. he became fascinated by how the media was shaping the 2016 US election and decided it was time to act. From a cold email to Ryan Holiday to helping build Aubrey Marcus' podcast, Sky was on his way. His long-term vision is to build an alternative to traditional advertising in audio.

We talk about this and a lot more including:

• Why he quit a good job to work at a smoothie bar • How a cold email to Ryan Holiday changed his life • Growing up in Hawaii • Serendipitous events that lend to him moving to Austin • The future of Audio

Links Mentions

Modern StoaSky's Podcast • (Paid) or RMRK.appThe Gray Lady WinkedThe Brass Check@consumersky • (twitter)

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Timestamps

• 1:41: Intro to Sky and where his name came from • 5:03: Sky's influences growing up • 11:34 Why he went to the corporate world • 17:12 Cold emailing Ryan Holiday & vision for • 19:47 Sky's "quake moment" • 25:15 Moving to Austin and working for Aubrey Marcus • 30:44 Sky's desire to help people • 32:55 Growing up in Hawaii • 36:10 Going to China at 10 • 39:30 Everything anywhere all at once reflections • 44:40 The "true default path" • 47:30 Hiring someone & responsibility • 48:30 "what are you uniquely positioned to do?" • 49:20 Advertising Subsidy & Media incentives • 57:20 Meme farming & future of audio • 1:01:30 Bucky Fuller & specialization

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