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Ari's Take

**WEBBY AWARD FOR BEST MUSIC PODCAST**

“#1 music industry podcast to help keep you in the loop” -Spotify

“The 10 Best Music Business Podcasts of 2022" – Variety

Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.

To learn more follow @aristake_ and @ariherstand

Visit aristake.com to join the newsletter.

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 Hosted on Acast. See acast.com/privacy for more information.

The New Music Business with Ari Herstand

This week on the New Music Business podcast, Ari sits down with Nashville-based singer-songwriter Jared Benjamin. Jared broke down how he went from picking up a guitar during the pandemic to earning over 100 million streams, selling out headline tours, and building an intensely loyal community across TikTok and Discord. They discuss his creation process, content strategy, delegating production, leveraging pre-save ad campaigns, and releasing his debut album, Icarus Too Close to the Sun.

Follow Jared Benjamin:

https://www.instagram.com/jaredbenjaminofficial/

http://tiktok.com/@jaredbenjaminofficial

Check out Ari’s Take:

https://aristake.com

4:05 Interview Begins: Welcome & Icarus Debut Album Announcement

5:06 Transitioning from Fast Singles to a Cohesive Debut Album

9:43 Early Short-Form Visual Strategy & Writing Skits

17:25 Lessons from Bad Industry Deals & Going DIY

20:15 Learning Production on YouTube & Collaborating with Producers

25:20 Writing "Three Steps Ahead" at AntiSocial Writing Camp

28:35 Building a Social Following & Meeting His Manager

32:50 The Daily Grind: Posting 2 to 4 Videos a Day & Managing Burnout

35:55 First Headline Tour Experiences: From Empty Rooms to Sold-Out Venues

41:59 Managing Online Communities: Grouped vs. Discord Strategy

50:20 Tapping into BookTok & Author Playlist Marketing

01:01:35 Leveraging Feature.fm Pre-Save Ads to Funnel Fans into Discord

Edited and mixed by Ruben Zarate

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

 Hosted on Acast. See acast.com/privacy for more information.

How He Got a Million Monthly Listeners and a Sold Out Tour Independently

This week on the New Music Business podcast, Ari sits down with Laurie Lee Boutet, artist manager at Wednesday Management and manager of the chart-topping Canadian rock band The Beaches.

Laurie shares the incredible story behind The Beaches' explosive rise following their breakout sync placement in Off Campus, why viral TikToks aren't enough anymore, and how artists can build lasting careers by creating cultural moments and not just chasing algorithms.

Follow Laurie Lee:

https://www.instagram.com/laurieleeboutet/

https://www.wednesdaymgmt.com/

Check out Ari’s Take:

https://aristake.com

05:21 Why Viral TikToks Don't Work Like They Used To 

08:00 The Sync That Changed Everything 

12:50 From 18,000 to 1 Million Streams a Day 

18:42 TikTok vs. Instagram: Where Artists Should Focus 

24:44 Should Indie Artists Skip Music Videos? 

28:33 The New Era of Music Marketing 

35:19 How to Create True Superfans 

43:13 Stop Wasting Money on Content 

52:08 The Future of Artist Growth 

59:53 Laurie's Biggest Career Lesson

Edited and mixed by Ruben Zarate

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

 Hosted on Acast. See acast.com/privacy for more information.

Artist Manager on Viral Syncs and the State of Music Marketing

This week on the New Music Business podcast, Ari sits down with Andreas Schuller, hit songwriter, producer, and co-founder of music publishing company Honua Music. Andreas has written and produced songs for artists including The Weeknd, Jason Derulo, Madison Beer, and many more, accumulating billions of streams and numerous gold and platinum records.

Andreas breaks down how hit songs are actually created, how publishing companies develop songwriters, and why today's music industry is more relationship-driven than ever. He shares the story behind Jason Derulo's smash hit "Wiggle," explains how songwriting camps work, discusses the evolution of professional songwriting, and offers practical advice for aspiring songwriters trying to break into the industry.

Follow Andreas Schuller:

https://honuamusic.com/

Check out Ari’s Take:

https://aristake.com

03:48 - Meet Andreas Schuller: Hitmaker Turned Publisher

12:19 - Music Publishing Explained: How Songwriters Make Money

18:39 - The Story Behind Jason Derulo's "Wiggle"

22:02 - Songwriting Splits, Credits, and Industry Politics

30:37 - How Professional Songwriting Has Changed Since 2010

34:46 - Breaking Into the Music Industry as a Songwriter

39:03 - Originality vs. Trend Chasing: What Actually Works?

49:37 - Building Great Writing Rooms and Finding Creative Chemistry

52:39 - AI, the Future of Music, and What's Next for Songwriters

Edited and mixed by Ruben Zarate

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

 Hosted on Acast. See acast.com/privacy for more information.

How To Be a Professional Hit Songwriter

This week on the New Music Business podcast, Ari sits down with legendary A&R executive, publisher, and educator Pete Ganbarg.

With more than three decades in the music industry, Pete has helped shape the careers of artists, songwriters, and hit records across multiple generations. In this conversation, he breaks down how A&R has evolved from the days of artist showcases and long-term development deals to today's algorithm-driven landscape. Pete explains why great A&R is still about connecting great artists with great songs, even as technology and discovery platforms continue to change.

Follow Pete Ganbarg:

https://substack.com/@peteganbarg

Instagram: https://www.instagram.com/peteganbarg/

Check out Ari’s Take:

https://aristake.com

04:21 – The True Role of A&R: What Has Changed and What Hasn't

09:00 – Artist Development vs. Chasing Quick Hits

13:20 – Why Live Performance Still Matters to Labels

16:05 – TikTok Stars, Viral Songs, and Building Careers

20:50 – The Difference Between a Song, an Artist, and a Career

25:55 – How Pete Discovers and Develops Songwriters

30:10 – Michael Pollack's Journey to Writing "Flowers."

35:15 – Songwriting by Committee, Sampling, and Publishing Trends

40:50 – AI, Songwriting, and the Future of Music Creation

48:15 – What Excites Pete Most About the Future of Music

54:07 – What It Means to "Make It" in the New Music Business

Edited and mixed by Ruben Zarate

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

 Hosted on Acast. See acast.com/privacy for more information.

How Major Label A&R Has Evolved and How Hit Songs Are Written

This week on the New Music Business podcast, Ari sits down with Dee Diaz, Vice President of Marketing at Reach Records.

At Indie Week 2026, Dee shares the innovative marketing strategies behind Lecrae’s Reconstruction album campaign, which helped propel the project to a Billboard Top 10 debut. From sending exclusive mailers to the label’s most loyal fans. To building a gamified direct-to-fan platform called The Workshop, Dee reveals how Reach Records prioritized community, superfans, and authentic artist engagement over chasing algorithms.

Find Dee Diaz:

https://www.instagram.com/deediaz_/

https://www.instagram.com/reachrecords/

Check out Ari’s Take:

https://aristake.com

05:06 - Meet Dee Diaz and Reach Records

08:47 - The History of Reach Records and Lecrae

12:31 - Building the Reconstruction Campaign

15:07 - The 1,000 Fan Mailer Strategy

16:19 - Creating The Workshop Fan Community

19:37 - Turning Superfans Into Brand Ambassadors

29:09 - Community Service as Music Marketing

37:39 - The Story Behind “Coming In Hot”

43:29 - Why TikTok Doesn't Convert Like It Used To

46:17 - What It Means to Make It in the New Music Business

47:00 - Audience Q&A

Edited and mixed by Ruben Zarate

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

 Hosted on Acast. See acast.com/privacy for more information.

How a Direct-To-Fan Rollout Secured a Billboard Top 10

This week on the New Music Business podcast, Ari sits down with Nicole Abea, Director of Influencer & UGC Promotions at Hopeless Records.

Over the last decade, Nicole has helped evolve Hopeless Records’ marketing strategy from traditional social media campaigns to modern influencer marketing, user-generated content (UGC), and TikTok-driven discovery. Starting as an intern and rising to lead influencer and UGC promotions, Nicole has worked with artists including Scene Queen, THXSoMCH, Neck Deep, Melrose Avenue, Autumn Kings, and more.

Nicole pulls back the curtain on how music marketing actually works in 2026. They discuss influencer campaigns, fan accounts, micro-budget marketing strategies, TikTok trends, BookTok, DSP pitching, and how artists can build communities that translate into real fandom.

Follow Nicole Abea:

https://www.instagram.com/nicolethedesigner/

https://www.instagram.com/hopelessrecords/

Check out Ari’s Take:

https://aristake.com

03:57 Nicole Abea on Influencer & UGC Marketing at Hopeless Records

08:44 The Reality of TikTok Seeding, Fan Accounts & Music Promotion

15:20 How to Market a Song with a $2,000 Budget

18:25 BookTok, Online Communities & Finding Your Audience

23:29 What Spotify and DSPs Want from Artists

26:26 Why Record Labels Are Signing Influencers

33:21 Scene Over Genre: How Modern Fandom Has Changed

42:41 How All Time Low's “Dear Maria, Count Me In” Went Viral Again

45:22 Rage Bait, Algorithms & The Future of Music Marketing

51:00 Closing Thoughts

Edited and mixed by Ruben Zarate

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

 Hosted on Acast. See acast.com/privacy for more information.

How Hopeless Records Approaches Influencer and UGC Music Marketing

This week on the New Music Business podcast, Ari sits down with Molly Neuman, President of CD Baby, one of the largest independent music distributors in the world. Molly has spent decades advocating for independent artists and labels, helping shape the modern music industry through leadership roles at CD Baby, Downtown Music Holdings, and the American Association of Independent Music (A2IM). 

In this conversation, Ari and Molly dive into some of the most pressing issues facing musicians today, including artificial intelligence, streaming fraud, artist compensation, customer support, and the evolving role of music distribution. They discuss whether AI-generated music should exist, how streaming platforms are responding to generative AI, why artists are increasingly being affected by fraudulent streams, and what distributors like CD Baby are doing to protect independent musicians. Molly also shares her perspective on artist ownership, independence, and what success in the music business looks like in 2026.

Follow Molly Neuman:

https://www.instagram.com/mollydneuman/

https://cdbaby.com/

Check out Ari’s Take:

https://aristake.com

03:45 – Molly Neuman's Journey to Becoming CD Baby President

11:32 – Is CD Baby Still Independent?

18:04 – Universal Music's Acquisition & What It Means for Artists

27:41 – The State of Independent Music Distribution in 2026

39:18 – What Artists Get Wrong About Distribution

49:07 – AI Customer Support: Does It Matter if It's Human?

52:11 – Should AI-Generated Music Exist?

1:03:47 – Streaming Fraud, Bot Plays & How Artists Get Penalized

1:12:56 – What "Making It" Really Means in Today's Music Industry

Edited and mixed by Ruben Zarate

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

 Hosted on Acast. See acast.com/privacy for more information.

How CD Baby Is Changing With The Times

This week on the New Music Business podcast, Ari sits down with Adam Gross, the president of Ineffable Records. Adam founded Ineffable Records in 2019 and later became a co-owner of Ineffable Music Group, now Billboard’s top independent reggae label for six consecutive years. Ineffable works with artists such as Stick Figure, Collie Buddz, Protoje, The Elovaters, and O.A.R., and many more.

In this episode, they discuss the recent unauthorized viral AI remixes of Stick Figure’s song “Angels Above Me.” At its peak, the unauthorized remix was #2 on the global Shazam charts and reached #1 on several different iTunes charts across Europe. They discuss the legal challenges of unauthorized AI remixes, the ethical considerations, and how the story led to a David Guetta x Alok version surfacing. Adam discusses the operational reality of dealing with this in real time, and how strategy to combat unauthorized AI remixes changes everyday.

Follow Adam Gross:

https://www.instagram.com/adam.g.r.o.s.s/

https://www.linkedin.com/in/adamgross2018/

Check out Stick Figure:

https://stickfigure.com/

https://www.instagram.com/stickfiguremusic/

Chapters

05:07 Navigating Copyright in the Age of AI

10:03 The Bootleg Remix Phenomenon

14:58 The Role of Labels and Distributors

19:59 Ethics and Future of AI in Music

25:07 Navigating Major Label Deals

28:24 The Impact of Viral Trends on Music

30:43 Whack-a-Mole: The Challenge of Unauthorized Remixes

32:30 Collaborating with Major Artists

36:51 Ethics and AI in Music Production

39:35 The Future of Derivative Works

42:36 User-Centric Payment Models in Streaming

50:52 Building Timeless Music and Community

Edited and mixed by Ruben Zarate

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

 Hosted on Acast. See acast.com/privacy for more information.

The Unauthorized AI Remix Became a Global Hit, How This Label Dealt With It

This week on the New Music Business podcast, Ari sits down with Joseph Pepin, artist manager, producer manager, and founder of a boutique management company that has helped artists like GoldFord build massive audiences while remaining independent.

Joseph has spent nearly two decades in the music industry, working across artist management, producer and songwriter representation, touring, marketing, and fan development. His roster includes artists, producers, and songwriters spanning multiple genres, and he's become known for his innovative approach to audience building, fan data collection, and sustainable artist growth.

Follow Joseph Pepin:

https://pepin.works/

Instagram: https://www.instagram.com/joe_pepin

Check out Ari’s Take:

https://aristake.com

00:06:14 - Intro & How Goldford Broke Through

00:08:56 - Why Most Artists Fail to Keep Their Viral Fans

00:12:28 - Understanding the Marketing Funnel for Musicians

00:16:09 - Social Media Strategy: Hooks vs. Deep Content

00:19:25 - Building a Fanbase Without Chasing Trends

00:39:42 - The B-Side Touring Model vs. Ticketmaster

00:43:09 - Why Artists Need Emails, Phone Numbers & Fan Data

00:47:20 - Goldford’s Viral Growth Strategy Revealed

00:58:57 - Songwriting Camps, Producers & Building Opportunities

01:06:18 - What It Means to Make It in the New Music Business 

Edited and mixed by Ruben Zarate

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

 Hosted on Acast. See acast.com/privacy for more information.

How This Manager Sold Out Tours Without Venues and Develops Artists, Songwriters and Producers

This week on the New Music Business podcast, Ari sits down with Eliah Seton, CEO of SoundCloud. Eliah breaks down how SoundCloud is evolving beyond streaming into a creator-first platform focused on fan relationships, monetization, and artist discovery.

Why “streaming is not enough” for artists, how fan-powered royalties work, the future of direct-to-fan monetization, and why creator tools are becoming more important in the AI era. Eliah also explains SoundCloud’s approach to generative AI music, ethically trained AI models, and why the platform refuses to monetize fully AI-generated songs.

Follow Eliah Seton and SoundCloud:

Instagram: https://www.instagram.com/eliahseton/

https://soundcloud.com/

Check out Ari’s Take:

https://aristake.com

08:27 - Eliah Seton on the Future of SoundCloud

13:41 - Why “Streaming Is Not Enough” for Artists

18:15 - Fan Monetization, Merch, and Direct-to-Artist Revenue

22:03 - How SoundCloud Helps Artists Get Heard and Build Fans

27:14 - Creator Subscriptions and Fan-Powered Features

31:24 - Wallets, Tipping, and the Future of Fan Transactions

36:01 - AI Tools for Music Creation and Artist Discovery

40:48 - SoundCloud’s Approach to Ethically Trained AI

47:17 - AI Music, Royalties, and Streaming Economics

52:08 - The Future of Human Artistry in the AI Era

Edited and mixed by Ruben Zarate

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

 Hosted on Acast. See acast.com/privacy for more information.

Has SoundCloud Cracked Superfandom and AI Music?

THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

 What's new in the third edition...

 • Updated for the post-pandemic music environment
 • How to use TikTok to propel your streams and fanbase
 • Livestream concerts - both ticketed and free - and how to use all of the new platforms for the biggest impact
 • NFTs, Metaverse concerts, and how the innovators in the music space are approaching crypto
 • How to approach touring in 2023
 • Updates in every section and on nearly every page
 • All the new ways to obtain your royalties (following the MLC’s founding and international orgs evolution)
 • A more global focus for artists living and touring outside the US
 • 8-month, day by day release strategy and checklist for your next single and album
 • Completely rewritten social media chapter
 • An updated glossary including many new terms
 • How new social, streaming and collections platforms have evolved strategy within the music industry and where this is all heading

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

 Hosted on Acast. See acast.com/privacy for more information.

How To Make It in the New Music Business - Chapter 1

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