How HBO's Insecure Changed Music and the Launch of an Equitable Record Label

How HBO's Insecure Changed Music and the Launch of an Equitable Record Label

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Episode

79 of 226

Længde

51M

Sprog

Engelsk

Format

Kategori

Økonomi & Business

This week on the New Music Business, I interviewed the multi-faceted Benoni Tagoe. As the president of Issa Rae’s music label and supervision agency, Raedio, Tagoe breaks down the “audio everywhere” company, what it means to develop an artist, as well as his experiences supervising shows such as Insecure and The Misadventures of Awkward Black Girl. Learn more about Raedio here: https://theraedio.com.

3:37 Welcome

5:53 How Benoni became a music supervisor

13:40 How Raedio operates as a music supervision agency

14:56 Music as a driving force in a series

17:55 Writing camps

25:52 How artists can pitch to Raedio and get invited to a writing camp

28:23 Raedio’s record label

30:06 Turning Red on Disney+ and Billie Eilish

32:08 What it means to develop an artist

38:59 Raedio’s music library and how they use it

42:14 What’s next for Raedio

45:10 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Benoni Tagoe:

Website: https://theraedio.com

Instagram: https://www.instagram.com/theraedio

Twitter: https://twitter.com/TheRaedio

Twitter: https://twitter.com/nonibizz

LinkedIn: https://www.linkedin.com/in/benonitagoe

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.


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