Finding Accidental Streaming Success in a Niche Market

This week on the New Music Business podcast, Ari sits down with Sol Rising, a producer and DJ whose eclectic blend of electronic, downtempo, and lo-fi has inspired millions. Born in Vancouver and raised in Iowa, he went from a childhood rooted in meditation to becoming one of America’s top scratch DJs before evolving into a prolific producer. With over 20 albums, 225M+ streams, and international tours across the US, Canada, Europe, Asia, and Australia, Sol Rising shares his journey of artistry and growth.

Sol shares his journey from a turntablist to a successful artist with millions of streams, discussing the challenges and triumphs of navigating the music world independently. They delve into the impact of streaming platforms, the role of AI in music, and the importance of staying true to one's artistic vision. Tune in for an inspiring conversation about creativity, perseverance, and the evolving landscape of the music business.

05:40 – Introduction and Niche

11:10 – Early Journey

17:40 – Shift to Yoga Music

24:25 – Streaming Platforms

30:55 – AI in Music

37:40 – Creativity and Motivation

45:40 – Future Plans

53:10 – Reflections and Advice

https://www.instagram.com/solrising

Edited and mixed by Peter Schrupp

Music by Brassroots District

Produced by the team at Ari’s Take

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