Jamie’s New Series: Everything Is Fake

We’re excited to share a taster of Jamie’s new podcast series, Everything Is Fake (And Nobody Cares).

Have you noticed that more and more of the world feels, well, fake? Online there's a daily avalanche of dubious advice and information - about health, money, success, happiness - much of it delivered with total confidence and little regard for evidence. There's the fabricated reviews, inflated metrics and synthetic content. Influencers present themselves as authorities. Everything is now content. Performed for likes, not tested for truth.

Meanwhile, institutions once trusted to tell us what is true now compete for attention like everyone else - just as new technologies emerge that can generate convincing false information at scale. How did we get here? What can we do about it? And, well, do we really care?

In the new six-part series Jamie sets out to understand how, in so many parts of modern life, fakery is no longer punished - it's rewarded. And if that’s the case, why do we seem so unbothered by it? This taster comes from episode one of the series - if you like what you hear, you can listen to every episode of Everything Is Fake right now on BBC Sounds.