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Lyt når som helst, hvor som helst 

Farnam Street

Master the best of what other people have already figured out. 

Skip decades of trial and error. Each episode reveals proven insights from world-class performers.

No fluff. No small talk. Just actionable wisdom for your business and life.

Instagram: https://instagram.com/farnamstreet
LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/
Newsletter: Join over 750,000 people and upgrade your thinking in 5 minutes a week. fs.blog/newsletter

The Knowledge Project with Shane Parrish

In this episode, Charlie Hoehn explains the secrets behind why some books are unforgettable, and others no one seems to remember. He shares his journey of helping authors transform their ideas into best-selling books and provides actionable advice on structuring, writing, and marketing a book. You'll learn how to craft titles that make people want to read your book, design compelling covers that stand out on the shelves, and use certain strategies to engage readers effectively depending on the ideas you communicate. Hoehn also shares the psychology behind book promotion, how to leverage feedback, and the dynamics of traditional versus self-publishing. Whether tackling a novel or email, this episode will transform how you write and communicate.

Charlie Hoehn is the founder of Author.Inc and a 3-time New York Times bestselling editor. He's the mind behind some of the influential books from Tim Ferriss, Ramit Sethi, Codie Sanchez, and Noah Kagan. Charlie's expertise has helped sell over 10 million books.

Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/

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Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed.

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Follow me: ⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠⁠

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(00:00) Intro

(03:04) Helping Authors Succeed

(03:38) Writing for a Specific Audience

(07:14) The Importance of Real Feedback

(10:18) Traditional vs. Self-Publishing

(20:50) The Economics of Self-Publishing

(24:42) The Art of Book Cover Design

(30:29) Crafting a Compelling Title

(36:42) The Importance of Book Structure

(47:22) Editing: The Final Touch

(51:35) Book Sales Percentiles

(52:32) The Harsh Reality of Book Sales

(54:20) The Emotional Impact of Writing

(55:12) Dealing with Compliments and Criticism

(58:24) The Quest for Bestseller Lists

(1:00:04) The Complexities of Hitting the New York Times List

(1:12:25) Leveraging AI in Writing

(1:20:21) Effective Marketing Strategies for Authors

(1:28:14) Creating Evergreen Content

(1:35:30) The Importance of Authenticity in Writing

(1:40:54) Final Thoughts

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#209 Charlie Hoehn: Write Something People Want to Read

The Knowledge Project closes 2024 with a look back at some of the best conversations of the year. Featuring interviews from some of our most downloaded episodes ever, this collection of conversations offers a variety of insights into finances and investing, improving your communication, marketing and positioning, business frameworks, health and nutrition, and how to beat death.

This conversation features segments from finance expert and writer Morgan Housel, non-verbal psychologist Blake Eastman, marketing and positioning expert April Dunford, blueberry billionaire John Bragg, parenting extraordinaire Becky Kennedy, a billion dollar CEO Brad Jacobs, nutrition guru Rhonda Patrick, and the guy who is beating death, Bryan Johnson.

Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/

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Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed.

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Follow me: ⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠⁠

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Watch on YouTube: https://www.youtube.com/@tkppodcast

00:00 - Intro
02:12 - Transform your finances (Morgan Housel)
12:10 - Transform your communication (Blake Eastman)
22:04 - Transform how you sell yourself (April Dunford)
33:01 - Transform your business philosophy (John Bragg)
44:31 - Transform your emotions and attitude (Becky Kennedy)
57:45 - Transform your business tactics (Brad Jacobs)
01:07:28 - Transform your nutrition (Dr. Rhonda Patrick)
01:18:06 - Transform your lifespan (Bryan Johnson)

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#210 Best of 2024: The Blueprint for a Transformative New Year

Whether you’re looking to increase your income, start a side business, or completely transform your financial future, Codie Sanchez will break down exactly what separates those who successfully build wealth from those who stay stuck. This conversation is packed with immediately actionable insights covering the biggest myths around money, the difference between acquiring and keeping money, the rich versus broke mindset and how it changes everything, non obvious lessons on negotiating, and more. Plus, we talk about the single most important thing to know about building financial freedom—and it’s not what you think it is.

After spending nearly two decades on Wall Street, Codie Sanchez struck out on her own and has been buying and investing in businesses since 2012. She now runs a holding company of small and medium-sized businesses. Her unique focus is on “boring businesses” like laundromats and lawn care services. Sanchez is also the author of Main Street Millionaire: How to Make Extraordinary Wealth in Ordinary Businesses.

Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/

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Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed.

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Follow me: ⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠⁠

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Watch on YouTube: https://www.youtube.com/@tkppodcast

(00:00) Intro

(02:48) Codie Sanchez's Journey to Business Acquisition

(04:21) Understanding the Language of Money

(07:06) The Importance of Financial Freedom

(16:12) Learning and Earning in Your 20s

(17:32) The Power of Proximity and Mentorship

(28:37) The Role of Effort and Determination in Success

(39:45) Lessons from Business Failures

(44:22) Mastering Business Focus and Layering

(46:31) Misconceptions About Money

(48:21) Saving vs. Earning: A Financial Perspective

(51:57) The Rich vs. Broke Mindset

(53:24) Allies vs. Friends in Success

(01:09:04) The Importance of Reputation

(01:20:41) Negotiation and Sales Skills

(01:23:40) The Art of Door Knocking

(01:25:07) Defining Good and Bad Businesses

(01:26:26) Identifying Business Problems

(01:27:57) Hiring the Right People

(01:42:57) Traits of High Performers

(01:46:42) Balancing Work and Personal Life

(01:57:37) Investing as a W2 Employee

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#211 Codie Sanchez: Your Blueprint to Financial Freedom

Alfred Lin shares strategies for navigating startup challenges, building resilient teams, and creating long-lasting value. Lin explores lessons from companies like Zappos, Airbnb, DoorDash, and Amazon, offering actionable insights on topics like hiring for potential, managing crises, and fostering innovative cultures. Learn how first-principles thinking, customer focus, and disciplined growth can transform challenges into opportunities, even in the face of unprecedented disruptions.

Lin is a partner at Sequoia Capital. He represents Sequoia on boards like Airbnb and DoorDash. From January 2005 to December 2010, he served as Chairman of the Board and Chief Operating Officer of Zappos. He has a Bachelors in Applied Mathematics from Harvard and a Masters in Statistics from Stanford.

Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/

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Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed.

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Follow me: ⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠⁠

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Watch on YouTube: https://www.youtube.com/@tkppodcast

(00:00) Intro

(03:20) Personal Journey: From Taiwan to Entrepreneur

(04:51) School Days: Lessons in Creativity and Discipline

(06:21) Infinite Games: Shaping Life's Philosophy

(08:12) Core Values and Life Principles

(10:09) Work-Life Balance and Family Insights

(12:13) Inputs vs Outputs: Daily Routines and Priorities

(13:56) First Order Issues: Problem Solving in Business

(18:46) Early Career: From LinkExchange to Zappos

(44:01) Facing the 9/11 Crisis

(44:24) Building a Profitable Company

(44:50) Creative Financing Strategies

(45:55) Customer Service Focus

(48:53) Handling High Return Rates

(53:31) Zappos' Unique Culture

(55:47) Holacracy Management System

(56:53) Maintaining Growth and Culture

(58:37) Avoiding Complacency

(01:10:21) Crucible Moments

(01:13:28) First Principles Thinking

(01:14:17) Navigating the Pandemic

(01:27:37) The Essence of Company Values

(01:28:04) Pros and Cons of Remote Work

(01:29:52) Building Company Culture in a Hybrid World

(01:33:11) Investment Strategies in Changing Markets

(01:37:37) The AI Revolution and Its Future

(02:01:56) Balancing Standardization and Customization

(02:04:44) Working Backwards vs. Forwards

(02:10:53) Defining Success: The Importance of Process

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#212 Alfred Lin: How to Think (and Work) Like a World-Class Investor

This episode will transform how you think about style, aspiration, and the art of knowing what people want before they know it themselves. From working in department stores to advising Steve Jobs on Apple’s retail strategy when it didn’t have retail at all, Drexler’s career traces the evolution of American retail itself: from local shops to mall dominance, from catalog to digital, from mass market to personalization. Whether you’re an aspiring entrepreneur, a retail enthusiast, or someone looking to build a brand that stands the test of time, Mickey shares invaluable insights on what separates truly successful brands from the rest.

﻿Mickey Drexler is the chairman of Alex Mill. Before that, he was the CEO of J. Crew and sat on the Board of Directors of Apple. He founded Old Navy and Madewell, and served as the CEO of Gap from 1983–2002.

Learn why gaining real-world insights—and not just reports or data—is crucial to staying ahead of the competition.

Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter

Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠ and get your own private feed.

Watch on YouTube: @tkppodcast

(02:16) How Mickey Drexler became Mickey Drexler
(07:04) Lessons from redefining Gap
(12:47) Merchant, defined
(15:17) How Drexler evaluates stores
(19:20) Lessons from running Gap
(21:19) On Old Navy
(27:26) On Steve Jobs and Working with Apple
(33:00) Re-making J. Crew
(37:00) Drexler's superpower
(43:40) Current-day retailers who are great
(45:10) How Drexler got "Madewell"
(47:15) What makes something a classic look?
(50:20) On success

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#213 Mickey Drexler: The Art of Selling with Retail's Merchant Prince

So far with The Knowledge Project Podcast, we've focused on interviews. But I’ve learned as much from reading biographies as from interviewing amazing people. That’s why we’re starting 'Lessons from Outliers.' Every other week, we'll study an outlier who did remarkable work. From industrialists who reimagined commerce to the irreverent personalities who challenged the foundations of their fields, we'll explore what they did and how they did it. We can learn something from everyone. 
 
We're starting Outliers with Timothy Eaton, a Canadian name that might not be familiar to many listeners today, but his innovations fundamentally changed retail and how we shop. This episode is about how he built that empire, the principles that drove its success, and the forces that eventually brought it all crashing down. Whether you're building a business, leading a team, or trying to understand how great companies rise and fall, Timothy Eaton's story offers timeless lessons about innovation, trust, and the true price of success. You'll learn why even the mightiest empires can crumble when they forget the principles that built them and why success—no matter how massive—must be earned and re-earned daily. 

(01:55) Introduction
(05:04) The Vision
(06:16) Timothy’s Early Years
(09:28) The System
(12:17) The Innovation Engine
(14:18) The Scale Game
(18:08) The Platform Play
(19:32) The Leadership Philosophy
(20:48) The Succession
(22:21) Retail as Entertainment
(23:14) The Western Expansion
(25:12) Building the National Network
(26:05) Creating the Corporate Family
(26:43) The Pinnacle of Power
(27:43) The Inherited Crown
(28:33) The Comfortable Plateau
(31:33) The Weight of Tradition
(33:12) The Profit Paradox
(34:02) The Identity Crisis
(34:51) The Final Chapter

This podcast is for information purposes only and draws primarily from two excellent books: ‘The Eatons: The Rise and Fall of Canada's Royal Family’ by Rod McQueen which chronicles the Eaton family history and the company’s journey from beginning to end, and ‘Timothy Eaton and the Rise of His Department Store’ by Joy L. Santiuk, which focuses on the founder’s life. If this story captured your interest, we highly recommend both books for their thorough documentation of what became a Canadian institution for over a century. 

Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter

Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠ and get your own private feed.
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#214 Outliers: Timothy Eaton and The Original ‘Everything Store’

Multiple best selling author and financial strategist Michael Mauboussin shares his wisdom on parenting, daily routines, reading, and how to make better decisions.
 
 Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/
 
 Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/
 
 Follow Shane on Twitter at: https://twitter.com/ShaneAParrish

Learn more about your ad choices. Visit megaphone.fm/adchoices

#1 Michael Mauboussin: When To Trust Your Gut

New England Patriots Coach Michael Lombardi and I discuss the four aspects of leadership, high stakes decision making, creating a winning culture at work and at home and much more.
 
 Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/
 
 Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/
 
 Follow Shane on Twitter at: https://twitter.com/ShaneAParrish

Learn more about your ad choices. Visit megaphone.fm/adchoices

#2 Michael Lombardi: Leadership on the Field

In this episode, I chat with professor and value investing genius Sanjay Bakshi about the power of mental models, multidisciplinary thinking, reading, and acquiring worldly wisdom.
 
 Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/
 
 Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/
 
 Follow Shane on Twitter at: https://twitter.com/ShaneAParrish

Learn more about your ad choices. Visit megaphone.fm/adchoices

#3 Sanjay Bakshi: Why Mental Models

WSJ columnist Jason Zweig and I tackle important topics like how to be a smarter investor, filtering out noise, why philosophy and history matters, and his new book, The Devil’s Financial Dictionary.
 
 Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/
 
 Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/
 
 Follow Shane on Twitter at: https://twitter.com/ShaneAParrish

Learn more about your ad choices. Visit megaphone.fm/adchoices

#4 Jason Zweig: Elevate Your Financial IQ

Thomas Tull, founder of Tulco and former CEO of Legendary Entertainment shares valuable lessons on learning from our own mistakes, asking difficult questions, and protecting our intellectual curiosity.
 
 Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/
 
 Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/
 
 Follow Shane on Twitter at: https://twitter.com/ShaneAParrish
 

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#59 Following Intellectual Curiosity with Thomas Tull

Lyt når som helst, hvor som helst

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