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Farnam Street

Master the best of what other people have already figured out. 

Skip decades of trial and error. Each episode reveals proven insights from world-class performers.

No fluff. No small talk. Just actionable wisdom for your business and life.

Instagram: https://instagram.com/farnamstreet
LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/
Newsletter: Join over 750,000 people and upgrade your thinking in 5 minutes a week. fs.blog/newsletter

The Knowledge Project with Shane Parrish

In this episode, Charlie Hoehn explains the secrets behind why some books are unforgettable, and others no one seems to remember. He shares his journey of helping authors transform their ideas into best-selling books and provides actionable advice on structuring, writing, and marketing a book. You'll learn how to craft titles that make people want to read your book, design compelling covers that stand out on the shelves, and use certain strategies to engage readers effectively depending on the ideas you communicate. Hoehn also shares the psychology behind book promotion, how to leverage feedback, and the dynamics of traditional versus self-publishing. Whether tackling a novel or email, this episode will transform how you write and communicate.

Charlie Hoehn is the founder of Author.Inc and a 3-time New York Times bestselling editor. He's the mind behind some of the influential books from Tim Ferriss, Ramit Sethi, Codie Sanchez, and Noah Kagan. Charlie's expertise has helped sell over 10 million books.

Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/

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Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed.

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Follow me: ⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠⁠

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(00:00) Intro

(03:04) Helping Authors Succeed

(03:38) Writing for a Specific Audience

(07:14) The Importance of Real Feedback

(10:18) Traditional vs. Self-Publishing

(20:50) The Economics of Self-Publishing

(24:42) The Art of Book Cover Design

(30:29) Crafting a Compelling Title

(36:42) The Importance of Book Structure

(47:22) Editing: The Final Touch

(51:35) Book Sales Percentiles

(52:32) The Harsh Reality of Book Sales

(54:20) The Emotional Impact of Writing

(55:12) Dealing with Compliments and Criticism

(58:24) The Quest for Bestseller Lists

(1:00:04) The Complexities of Hitting the New York Times List

(1:12:25) Leveraging AI in Writing

(1:20:21) Effective Marketing Strategies for Authors

(1:28:14) Creating Evergreen Content

(1:35:30) The Importance of Authenticity in Writing

(1:40:54) Final Thoughts

#209 Charlie Hoehn: Write Something People Want to Read

The Knowledge Project closes 2024 with a look back at some of the best conversations of the year. Featuring interviews from some of our most downloaded episodes ever, this collection of conversations offers a variety of insights into finances and investing, improving your communication, marketing and positioning, business frameworks, health and nutrition, and how to beat death.

This conversation features segments from finance expert and writer Morgan Housel, non-verbal psychologist Blake Eastman, marketing and positioning expert April Dunford, blueberry billionaire John Bragg, parenting extraordinaire Becky Kennedy, a billion dollar CEO Brad Jacobs, nutrition guru Rhonda Patrick, and the guy who is beating death, Bryan Johnson.

Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/

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Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed.

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Follow me: ⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠⁠

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Watch on YouTube: https://www.youtube.com/@tkppodcast

00:00 - Intro
02:12 - Transform your finances (Morgan Housel)
12:10 - Transform your communication (Blake Eastman)
22:04 - Transform how you sell yourself (April Dunford)
33:01 - Transform your business philosophy (John Bragg)
44:31 - Transform your emotions and attitude (Becky Kennedy)
57:45 - Transform your business tactics (Brad Jacobs)
01:07:28 - Transform your nutrition (Dr. Rhonda Patrick)
01:18:06 - Transform your lifespan (Bryan Johnson)

#210 Best of 2024: The Blueprint for a Transformative New Year

Whether you’re looking to increase your income, start a side business, or completely transform your financial future, Codie Sanchez will break down exactly what separates those who successfully build wealth from those who stay stuck. This conversation is packed with immediately actionable insights covering the biggest myths around money, the difference between acquiring and keeping money, the rich versus broke mindset and how it changes everything, non obvious lessons on negotiating, and more. Plus, we talk about the single most important thing to know about building financial freedom—and it’s not what you think it is.

After spending nearly two decades on Wall Street, Codie Sanchez struck out on her own and has been buying and investing in businesses since 2012. She now runs a holding company of small and medium-sized businesses. Her unique focus is on “boring businesses” like laundromats and lawn care services. Sanchez is also the author of Main Street Millionaire: How to Make Extraordinary Wealth in Ordinary Businesses.

Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/

--

Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed.

--

Follow me: ⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠⁠

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Watch on YouTube: https://www.youtube.com/@tkppodcast

(00:00) Intro

(02:48) Codie Sanchez's Journey to Business Acquisition

(04:21) Understanding the Language of Money

(07:06) The Importance of Financial Freedom

(16:12) Learning and Earning in Your 20s

(17:32) The Power of Proximity and Mentorship

(28:37) The Role of Effort and Determination in Success

(39:45) Lessons from Business Failures

(44:22) Mastering Business Focus and Layering

(46:31) Misconceptions About Money

(48:21) Saving vs. Earning: A Financial Perspective

(51:57) The Rich vs. Broke Mindset

(53:24) Allies vs. Friends in Success

(01:09:04) The Importance of Reputation

(01:20:41) Negotiation and Sales Skills

(01:23:40) The Art of Door Knocking

(01:25:07) Defining Good and Bad Businesses

(01:26:26) Identifying Business Problems

(01:27:57) Hiring the Right People

(01:42:57) Traits of High Performers

(01:46:42) Balancing Work and Personal Life

(01:57:37) Investing as a W2 Employee

#211 Codie Sanchez: Your Blueprint to Financial Freedom

Multiple best selling author and financial strategist Michael Mauboussin shares his wisdom on parenting, daily routines, reading, and how to make better decisions.
 
 
 
Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/
 
 
 
Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/
 
 
 
Follow Shane on Twitter at: https://twitter.com/ShaneAParrish

#1 Michael Mauboussin: When To Trust Your Gut

New England Patriots Coach Michael Lombardi and I discuss the four aspects of leadership, high stakes decision making, creating a winning culture at work and at home and much more.
 
 
 
Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/
 
 
 
Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/
 
 
 
Follow Shane on Twitter at: https://twitter.com/ShaneAParrish

#2 Michael Lombardi: Leadership on the Field

In this episode, I chat with professor and value investing genius Sanjay Bakshi about the power of mental models, multidisciplinary thinking, reading, and acquiring worldly wisdom.
 
 
 
Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/
 
 
 
Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/
 
 
 
Follow Shane on Twitter at: https://twitter.com/ShaneAParrish

#3 Sanjay Bakshi: Why Mental Models

WSJ columnist Jason Zweig and I tackle important topics like how to be a smarter investor, filtering out noise, why philosophy and history matters, and his new book, The Devil’s Financial Dictionary.
 
 
 
Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/
 
 
 
Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/
 
 
 
Follow Shane on Twitter at: https://twitter.com/ShaneAParrish

#4 Jason Zweig: Elevate Your Financial IQ

In this episode, a16z partner Chris Dixon and I discuss the history of venture capital, artificial intelligence, what makes a great entrepreneur, and why companies fail.
 
***
 
Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/
 
 
 
Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/
 
 
 
Follow Shane on Twitter at: https://twitter.com/ShaneAParrish

#5 Chris Dixon: The State of Venture Capital

In this episode of the Knowledge Project, I chat with professor and New York Times best-selling author Philip Tetlock about how we can get better at the art and science of predicting the future.
 
 
 
Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/
 
 
 
Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/
 
 
 
Follow Shane on Twitter at: https://twitter.com/ShaneAParrish

#6 Philip Tetlock: How to See the Future

In this episode, Venkatesh Rao, founder of Ribbonfarm and author of the book Tempo discusses the 3 types of decision-makers and shares how to adopt useful mental models
 
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Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/
 
 
 
Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/
 
 
 
Follow Shane on Twitter at: https://twitter.com/ShaneAParrish

#7 Venkatesh Rao: The Three Types of Decision Makers

Author, educator, and hedge fund advisor, Adam Robinson shares powerful lessons on winning the game of life. He teaches us how to learn, how to fail, and his three secrets of happiness and success.
 
 
 
Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/
 
 
 
Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/
 
 
 
Follow Shane on Twitter at: https://twitter.com/ShaneAParrish

#47 Adam Robinson: Winning at the Great Game (Part 1)

#47 Adam Robinson: Winning at the Great Game (Part 1)

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