414: Jonah Berger | How to Change Anyone's Mind

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Episode
415 of 1191
Længde
1T 5M
Sprog
Engelsk
Format
Kategori
Økonomi & Business

Jonah Berger (@j1berger) is a professor at Wharton and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He's also a bestselling author; his latest book is The Catalyst: How to Change Anyone's Mind.

What We Discuss with Jonah Berger:

• How the ingrained anti-persuasion radar we all possess makes it harder for us to follow even the best advice. •

• Why providing someone with a "menu" of options is a far more effective method of persuasion than giving them a single option. •

• While pushing works well when we want to move furniture, we're better off identifying obstacles and removing them when we want to guide another person in a certain direction. •

• How effective advertising overcomes our anti-persuasion radar and gets us invested in the idea of buying products. •

• Why most anti-smoking campaigns have an effect opposite of their intentions, and how a Thai campaign cleverly adopted a tactic that actually worked. •

• And much more...

Full show notes and resources can be found here: jordanharbinger.com/414

Sign up for Six-Minute Networking -- our free networking and relationship development mini course -- at jordanharbinger.com/course!

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