306: BJ Fogg | Tiny Habits That Change Everything

BJ Fogg (@bjfogg) is the founder and director of the Stanford Behavior Design Lab, and author of Tiny Habits: The Small Changes That Change Everything.

[Featured photo by Nathaniel Gerdes]

What We Discuss with BJ Fogg:

• The main reasons we fail at behavior change • -- even when we rationally know the long-term benefits heavily outweigh any short-term discomforts.

• The B=MAP Fogg Behavior Model • that can be applied universally to understanding (and correcting) every type of behavior there is.

• How starter steps and tiny habits work as effective ways to "trick" our change-resistant human brains into radical behavior change. •

• Why BJ prefers the term "untangling" rather than "breaking" • in reference to habits we want to discontinue.

• Why repetition • is often repeated as being the catalyst for creating habits, why this tidbit of popular misinformation is so wrong, • and what really • works as a better catalyst.

• And much more...

Full show notes and resources can be found here: https://jordanharbinger.com/306

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