John Ruhlin (@ruhlin) is the world's leading authority in maximizing customer loyalty through radical generosity. He is the founder of Ruhlin Group, and author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention.

What We Discuss with John Ruhlin:

Active loyalty • versus passive loyalty.

• Why personalization matters • .

Why you should be asking "What's the most I can do here?" when investing in relationships • rather than "What's the least I can get away with?"

• Why the timing of a gift matters • .

• How to exercise radical generosity • and take gift-giving to a whole new level.

• And much more...

Sign up for Six-Minute Networking -- our free networking and relationship development mini course -- at jordanharbinger.com/course!

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Full show notes and resources can be found here.