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Alex Hormozi

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

The Game w/ Alex Hormozi

In this throwback episode, Alex (@AlexHormozi) shares his most brutally honest advice on pricing from using ultra-high-ticket “anchors” to testing prices 4–5x higher than you think you can charge. Alex explains why pricing is usually more flexible than you realize, how inflation quietly destroys your margins, and why fewer customers at higher prices is often the easier business to run.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Wanna scale your business? Click here.

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Mentioned in this episode:

Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Throwback: Quick Tips on Pricing to Make More Money This Week | Ep 947

This is part 9 of Alex Hormozi’s new book $100M® Money Models. In this section, Alex (@AlexHormozi) ties everything together into a playbook for creating wealth, freedom, and impact through disciplined decision-making.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Wanna scale your business? Click here.

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Mentioned in this episode:

Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Part 9: Ten Years in Ten Minutes | $100M Money Models Audiobook | Ep 946

This is part 8 of Alex Hormozi’s new book $100M® Money Models. In this section, Alex (@AlexHormozi) reveals how wealth is really built—by filtering out distractions, doubling down on a few key activities, and playing the long game. 

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Wanna scale your business? Click here.

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Mentioned in this episode:

Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Part 8: Making Your Money Model | $100M Money Models Audiobook | Ep 945

This is part 7 of Alex Hormozi’s new book $100M® Money Models. In this section, Alex (@AlexHormozi) shows how to stop being trapped as the operator in your own business and start building machines that run without you.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Wanna scale your business? Click here.

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Mentioned in this episode:

Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Part 7: Continuity Offers | $100M Money Models Audiobook | Ep 944

This is part 6 of Alex Hormozi’s new book $100M® Money Models. In this section, Alex (@AlexHormozi) explains why scaling magnifies problems instead of solving them, and how to reinforce systems so growth doesn’t break your business.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Wanna scale your business? Click here.

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Mentioned in this episode:

Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Part 6: Downsell Offers | $100M Money Models Audiobook | Ep 943

This is part 5 of Alex Hormozi’s new book $100M® Money Models. In this section, Alex (@AlexHormozi) lays out his frameworks for sales, why structure beats charisma, and how to design offers that consistently close.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Wanna scale your business? Click here.

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Mentioned in this episode:

Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Part 5: Upsell Offers | $100M Money Models Audiobook | Ep 942

This is part 4 of Alex Hormozi’s new book $100M® Money Models. In this section, Alex (@AlexHormozi) dives into the hidden “rot” that destroys companies from the inside and shows how to spot and fix it before it kills your business. 

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Wanna scale your business? Click here.

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Mentioned in this episode:

Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Part 4: Attraction Offers Continued | $100M Money Models Audiobook | Ep 941

This is part 3 of Alex Hormozi’s new book $100M® Money Models. In this section, Alex (@AlexHormozi) shares the mental models that let him turn failing ventures into scalable machines, covering pricing, positioning, and value creation.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Wanna scale your business? Click here.

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Mentioned in this episode:

Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Part 3: Attraction Offers | $100M Money Models Audiobook | Ep 940

This is part 2 of Alex Hormozi’s new book $100M® Money Models. In this section, Alex (@AlexHormozi) explains the real levers of growth and how to focus on the few actions that compound results instead of chasing endless tactics.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Wanna scale your business? Click here.

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Mentioned in this episode:

Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Part 2: What Is A Money Model? | $100M Money Models Audiobook | Ep 939

This is part 1 of Alex Hormozi’s new book $100M® Money Models. In this section, Alex (@AlexHormozi) lays the foundation for how money is actually made in business and why most people play the wrong game.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Wanna scale your business? Click here.

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Mentioned in this episode:

Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Part 1: Welcome to $100M Money Models | Ep 938

Unicorns exist in business! Today, Alex (@AlexHormozi) talks about what unicorn closes are and what makes them so great! Learn how to achieve a perfect unicorn sales close scenario for yourself!

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:30) - What is close, to begin with?

(1:11) - Controlling your tone is important

(3:07) - The unicorn close

(4:59) - 2 awesome follow-up questions

(5:44) - It's normal to ask questions after they say "No"

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Why Unicorn Closes are Great | Ep 389

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