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Lyt når som helst, hvor som helst 

Ed Mylett

The Ed Mylett Show showcases the greatest peak-performers across all industries in one place, sharing their journey, knowledge and thought leadership. With Ed Mylett and featured guests in almost every industry including business, health, collegiate and professional sports, politics, entrepreneurship, science, and entertainment, you'll find motivation, inspiration and practical steps to help you become the best version of you!

THE ED MYLETT SHOW

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Customers come and go. Fans will drive 40 hours just to be in the room with you.

 

I've wanted Jesse Cole on this show for a long time, and this conversation went further than I hoped. More than 4 million people are on a waitlist for a ticket to one of his games. He's drawn crowds bigger than the Super Bowl. And he's done it by obsessing over the thing I believe matters most as AI moves into every business: how people feel when they deal with you.

 

This was not an overnight success. Jesse's pro baseball dream ended with a torn shoulder. He spent ten years running a team almost nobody came to see. Then he and his wife, Emily, bet everything on a college summer team in Savannah, and in the first three months, they sold two tickets. What happened next became the Banana Ball Championship League and one of the great American business stories.

 

I asked him the question every entrepreneur in a hard season needs answered: why didn't you quit? I share what it felt like when my own baseball dream ended. I push back on founders who build companies just to sell them, and I explain why most big exits aren't what they look like. And I challenge Jesse on what separates great entrepreneurs: they keep improving even when everything is already working.

 

We finish with what Jesse and Emily are building off the field, and it may be the most powerful part of the whole conversation.

 

Here's what you'll gain from this episode:

 Fans vs. Customers: Why one is transactional and the other will defend you when you make a mistake.

 The Friction Question: The one question that sparked Banana Ball, and how it applies to a realtor, a dry cleaner, or any business.

 Attention Beats Marketing: Why Jesse hasn't spent a dollar on marketing since opening night, and what he does instead.

 The Energy List: How Jesse found what fuels him, and why it changed the way he shows up as a leader and a dad.

 Lessons from Walt Disney: Two principles Jesse built his company on, including the one that explains why he won't sell.

 Learn, Change, Plus: The nightly habit that keeps a sold-out business from ever getting comfortable.

 

Two tickets in three months. That's where this started. Whatever season you're in right now, get to the next day, then the next one. You are much closer to your dreams than you realize.

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How to Turn Customers Into Raving Fans with Savannah Bananas Owner Jesse Cole

If I could only keep one skill out of everything I've built, this is the one.

I get asked all the time what skill matters most for an entrepreneur, and my answer never changes: the ability to persuade. Without it, most of what I have doesn't exist. And here's the hard truth I open this episode with. Most people are nowhere near as persuasive as they believe they are, and that belief is the very thing keeping them stuck.

So I brought together three of the most influential people I've ever sat across from. John Maxwell has trained leaders in every country on earth and sold more than 30 million books. Zoe Chance teaches one of the most popular courses at the Yale School of Management. Mauricio Umansky built The Agency into one of the biggest real estate brands on the planet, starting at the worst possible moment to start anything.I push each of them on the things most people never talk about. 

I get honest with John about a part of leadership where I've always felt limited. I admit to Zoe the surprisingly small thing I'm still afraid to ask for. And I press Mo on what really happened before The Agency existed, a story I was surprised he was willing to tell.

I also lay out my own playbook: why energy moves people more than words, why you have to sell a dream big enough for everyone around you to fit inside, and a lesson my dad taught me as a kid that every closer needs to hear.

Here's what you'll gain from this episode:

 The Question That Changes Everything: The one question Zoe teaches that opens doors you didn't know existed, and what happened when I asked it of myself.

 Your Sweet Spot: How John realized he was in the wrong role for years, and how to find where you win.

 The Emotional Moment: How Mo reads a room before a deal, and the one mistake that destroys the connection.

 Rejection as Training: Why you should be hearing no a lot more often, and how to make it hurt less.

 Scaling Your Influence: How to transfer the skill of persuasion to your team so it grows beyond you.

Everything you want is on the other side of someone saying yes: your business, your family, your team, even the person in the mirror. Stop checking the box like you've already mastered this and go get better at it. 

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How to Master the Art of Persuasion & Scale Your Vision | Ed Mylett

📥 CLICK HERE to Download the free Leadership Workbook and submit your question for our Q&A with John and me.
 
People don't buy into your vision until they buy into you first.
Every leader eventually asks the same question: why isn't my team buying into this? I've asked it myself. And the answer almost never has anything to do with the vision. It has everything to do with whether people have already bought into you as the person carrying it.
I bring up something John said to me earlier this year that has stuck with me, about how rare it actually is for anyone in a position of influence to stand up and own a mistake out loud. That conversation is one we don't have enough, and John and I go deep on why owning your failures builds more trust than pretending you don't have any.
John breaks down the 8-step process to get your team to buy-in, step by step, from the first crack people notice in a problem all the way to the moment buy-in becomes automatic and you don't have to ask for it anymore. He walks it back to his own story: stepping into a role after a legendary 27-year predecessor and spending nearly two years proving himself before anyone came looking for his counsel instead of comparing him to the guy before him.
Here's what you'll gain from this episode:

Sell Yourself First: Why the vision is always the second sale, never the first.

The 8-Step Buy-In Process: John's exact sequence for turning a skeptical team into one that believes your belief before you've finished the sentence.

The Line I Can't Forget: What John said to me that reframed why owning your mistakes builds more trust than covering them.

Two Years to Earn the Room: John's own story of following a beloved leader and what it actually took.

This Week's Rep: One decision that builds credibility before you ask anyone to follow you anywhere.

Buy-in isn't built in the big speech. It's built in the Tuesday nobody's watching, the mistake you own out loud, and the promise you keep when it would've been easier not to. Do that long enough and you stop needing to ask people to follow you.
This wraps Season 2 of my series with John Maxwell on his 21 Irrefutable Laws of Leadership. If you haven't already, click the link above to download the free 21-page workbook and track your reps for every law we cover.
And here's the big one: for the next two weeks, John and I are answering your questions directly in our upcoming Q&A sessions. It's not too late to get your leadership questions in front of us, so click the link and submit yours before that window closes!
 
🗓️ New law dropping every Thursday so make sure you're subscribed so you never miss one. Click HERE to Subscribe to my email list to MAXOUT your life (all value, no fluff)
Thank you for listening —Please Share it and get the word out!
 
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John Maxwell's #14 Law of Leadership: The Law of Buy-In

Alex Hormozi is back on the show, and I’m telling you right now, this may be my favorite conversation we’ve ever had together. I believe Alex is one of the best business minds in the world today, but what makes him different is his ability to take incredibly complex ideas and make them immediately actionable. We get into everything from productivity and AI to leadership, leverage, risk, and why some entrepreneurs explode through barriers while others stay trapped at the same level for years.

One of the biggest ideas we unpack is something I believe every entrepreneur needs to hear: the risk that got you where you are may not be enough to get you where you want to go. Alex explains why so many entrepreneurs get trapped between $1 million and $3 million in revenue. You’ve finally made enough money to become comfortable, and now the very thing that helped you survive starts working against you. You become protective. You stop making the bets that got you there. But if you want another level, your capacity for risk has to expand alongside your capacity for opportunity.

We also go deep on effort, focus, and leverage. Alex challenges the obsession with complicated morning routines and explains why your best cognitive hours should be protected for your most important work. He breaks down his philosophy that "work is the goal," why winning against other people eventually becomes too low of a standard, and why some of the most successful people measure themselves against what they were truly capable of giving. And his take on AI absolutely stopped me. Too many entrepreneurs are using AI to do the wrong things faster instead of asking whether those things should be done at all. Sometimes the greatest leverage isn’t doing something more efficiently. It’s eliminating it completely.

But underneath all the business strategy is something even bigger. Alex talks about becoming a father, thinking differently about legacy, redefining what a great day actually looks like, and asking a deceptively simple question before taking a risk: What will this actually change about my day? We talk about why fear lives in the vague, why failure builds the pattern recognition that eventually makes success repeatable, and why great entrepreneurs eventually stop "building" businesses and start assembling them. If you’re an entrepreneur, leader, or someone who knows there’s another level in you, this episode will challenge the way you think about work, risk, success, and what you’re actually building your life for.

Key Takeaways:

• Why your risk tolerance has to increase as your success increases• The $1M to $3M "swamp" that keeps entrepreneurs stuck• Why "work is the goal" can completely change how you measure success• How to protect your highest cognitive hours and eliminate unnecessary routines• Why focus is subtraction and doing less can create more leverage• The biggest mistake entrepreneurs are making with AI right now• How failure creates pattern recognition and makes future success faster• Why great entrepreneurs eventually stop building businesses and start assembling them• How Alex evaluates risk by asking what it will actually change about his daily life

This one is packed with ideas I’ll personally be thinking about for a long time. If you know an entrepreneur who feels stuck at the same level, send them this episode. It might show them exactly what’s been holding them back.

MAX OUT.

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Alex Hormozi on Fatherhood, Leadership & The Cost of Success

Need

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Why Your Environment Dictates Your Future Success | Ed Mylett

📥 CLICK HERE to Download the free Leadership Workbook and submit your question for our Q&A with John and me.

 

Forget what you told them this week. What did they watch you do?

Law thirteen is the Law of the Picture, and out of everything John and I have covered so far in this series, this might be the one that convicted me the most. Because it doesn't ask what you're saying in the Monday meeting or what you posted online. It asks a much harder question: what is your team actually watching you do when you think no one's paying attention.

John's spent over forty years studying this and has put these principles in front of leaders in nearly every country on earth, and this is the law he says confronts people the most. Simply put, people do what people see. Not what they're told. Not what they're taught in a seminar. What they see, day after day, from the person leading them.

I've made this mistake plenty of times, both as a father and as a leader in my business. I used to think I could fix everything I wasn't doing with a great speech on a Monday. I was wrong. Once I understood my team wasn't catching my words, they were catching my life, everything about how I lead changed.

Here's what you'll take from this episode:

 The Gandhi story that redefines what it means to lead by example, and why it applies to every parent and every leader listening

 Why "most things are caught, not taught," and what that actually means for the standard you're setting without realizing it

 The real reason culture can't be announced from a stage, and what it takes to embody it instead

 How this law connects back to law nine, the Law of Magnetism, and why the leaders you attract eventually become the leaders you reproduce

 The identity shift that separates someone who acts like a leader from someone who actually is one, even when the cameras are off

This law shaped how I show up with my own kids just as much as it shaped how I lead in business, and I don't think there's a law in this series that will confront you quite like this one does.

 

📅 New law dropping every Thursday so make sure you're subscribed so you never miss one. Click HERE to Subscribe to my email list to MAXOUT your life (all value, no fluff)

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John Maxwell's #13 Law of Leadership: The Law of the Picture

What does America look like from inside the Oval Office, and what do you learn about leadership when you've actually run for President of the United States?

I don't normally talk politics on this show, but when I got the opportunity to sit down with Dr. Ben Carson, I couldn't pass it up. This isn't a political conversation. It's a rare opportunity to hear from someone who's run for President and had a front-row seat inside the most powerful office in the world.

Dr. Ben Carson has occupied seats very few human beings ever will. He went from growing up in poverty in Detroit to becoming one of the most accomplished neurosurgeons in the world, then stepped into an entirely different arena and ran for President of the United States. What surprised me in this conversation is that he told me he never really wanted to be President. He entered the race because he was deeply concerned about where he believed the country was heading and felt called to do whatever he could to make a difference. Along the way, he competed against Donald Trump, developed a friendship with him, and ultimately went on to serve as Secretary of Housing and Urban Development. Today, Dr. Carson gives us a rare look at what he saw from inside presidential politics and the highest levels of our government.

I wanted to know what happens when the cameras turn off. What is it actually like inside an administration? What surprised him about being that close to the Oval Office? Dr. Carson talks about the competing personalities and opinions inside government, the intense energy required at that level of leadership, and why disagreement behind closed doors can actually be healthy. We also have a fascinating conversation about President Trump, including what Dr. Carson told him while they were still competing for the Republican nomination, why he believed Trump was going to become President, and what he observed working alongside him once he was in office. Whatever your politics are, this is a perspective very few people can give you firsthand.

But what struck me most is the temperament Dr. Carson brought into an arena that rewards conflict. We talk about how divided the country has become and why he believes we've lost the ability to disagree with someone without treating them like an enemy. He shares why leadership requires listening to different viewpoints, why a "my way or the highway" mentality doesn't work in a country as diverse as ours, and why our ability to see each other as neighbors again may matter more than any political label. We also get into home ownership, the expectations of the next generation, AI, parenting in a rapidly changing technological world, and what he believes families can do instead of waiting for Washington to solve their problems.

And then you hear the story behind the man. This calm, measured former presidential candidate was once an angry teenager who tried to stab another young man. The knife struck a metal belt buckle and broke. Dr. Carson went home, locked himself in a room, turned to God, and experienced a transformation that changed his entire future. As he told me, God took the knife out of the hand of an angry teenager and replaced it with a scalpel that would save lives. When you hear about his mother, his childhood, his faith, his journey into medicine, his run for President, and eventually his time inside a presidential administration, you begin to understand why his perspective on leadership is so different.

Key Takeaways:

 Why Dr. Carson says he entered the presidential race even though he didn't really want to become President

 What happened between Dr. Carson and Donald Trump while they were competing for the Republican nomination

 What surprised him after getting an inside view of a presidential administration

 What he learned about leadership, disagreement, and decision making at the highest levels of government

 Why he believes Americans must relearn how to disagree without treating each other as enemies

 His concerns about AI, parenting, home ownership, and the future facing the next generation

 How faith transformed him from an angry teenager who nearly took a life into a surgeon who spent his career saving them

There are very few people who can tell you what it's like to operate on the human brain, run for President, serve in a presidential cabinet, and sit inside the rooms where decisions affecting millions of people are made. Dr. Carson can. Regardless of your politics, this conversation is about something bigger: leadership, faith, character, family, and what each of us can do to build a better future. This is one I genuinely didn't want to end. God bless you. Max Out your life.

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The Man Who DID NOT Want to be Elected Feat. Dr. Ben Carson

You don't need more talent. You need one more rep than you think you have.
I get asked all the time what actually separates the people who win from everyone else, and this week I gave you my real answer: it's not talent, it's not connections, it's one more. One more call, one more set, one more minute. So instead of just teaching it, I pulled from the archives to show it in action, my conversations with David Meltzer and Jay Shetty, alongside some of my favorite solo teaching on this over the years.
Here's what you'll gain from this episode:

The one word mantra: The single word I've repeated to myself for three decades, and why I believe it's the real separator between winners and everyone else.

The 24 hour myth: Why I stopped believing a day is 24 hours a long time ago, and the shift that gets me multiple days out of every single one.

David Meltzer on accessibility: What makes some of the most successful people I know also some of the most reachable, and what that has to do with how you value your own time.

Jay Shetty on evaluating progress: How often Jay actually checks in on himself, and why it's nowhere close to how often most people do.

The story I still think about with Kobe Bryant: What I saw the last time I was around him, and why it changed how I look at every day since.

Whatever rock is sitting between you and your dream right now, it's breaking down more than you realize. You just haven't seen the evidence yet. Stick around long enough and the candy comes out.
 
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How to Stop Wasting Years of Your Life With One Simple Word

📥 CLICK HERE to Download the free Leadership Workbook and submit your question for our Q&A with John and me.

 

You either go up with the people you lead, or you go down with them. There is no version where you stay still.

Welcome back to our series on John Maxwell's 21 Irrefutable Laws of Leadership. Law #12 is the Law of Empowerment, and John opens it with a line that stopped me: only secure leaders give power to others. This one hits close to home for me. If you know me at all, you know I like control. Letting go of it has been one of the hardest lessons of my leadership life.

In this episode, John shows you what happens when a leader pushes people down instead of lifting them up: you don't stay above them, you go down right along with them. Then he gets specific about why so many leaders never empower anyone in the first place. He breaks down five reasons, from insecurity to ego to the kind of bad experience that makes you swear you'll never pour into anyone again, and he doesn't let anyone off the hook, including himself.

I connect this straight to what I teach in the power of one more. I talk about how leaders convince themselves they're more valuable when everything depends on them, when the truth is the opposite: if everything depends on you, you don't have a business, you have a bottleneck with your name on it. I challenge you to stop asking how you can get something done fastest and start asking who can grow by doing it instead. That one shift in the question changes everything about how you lead.

Here's what you'll gain from this episode:

The Demonstration: John's live, physical illustration of exactly what happens to a leader who pushes their people down instead of lifting them up.

The Five Reasons You Don't Empower: The breakdown of what's really stopping you from letting go, and at least one of them is going to sting.

The Power of One More: How a single moment of belief from a leader can turn someone into who they were always capable of becoming.

The Bottleneck Trap: Why holding onto every decision doesn't make you more valuable, it makes you the reason your organization can't grow.

Kingmaker, Not King: What John says the real goal of leadership actually is, and why the leaders who understand it end up more secure, not less.

I think about every person who ever believed I could be more than I thought I could be, and I know I would not be sitting here right now without them. That is the debt I am trying to pay forward every single day. Somebody in your life is waiting for you to see something in them before they see it in themselves. Stop protecting your position long enough to go find that person this week.

This is part of a new series releasing every Thursday where John Maxwell and I are walking through all 21 Irrefutable Laws of Leadership together, one law at a time. Click the link below to download the free 21 page workbook so you can follow along, track your growth, and submit your questions for our upcoming Q&A sessions with John.

 

🗓️ New law dropping every Thursday so make sure you're subscribed so you never miss one. Click HERE to Subscribe to my email list to MAXOUT your life (all value, no fluff)

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John Maxwell's #12 Law of Leadership: The Law of Empowerment

What if the biggest thing holding you back isn't your talent, your intelligence, or your work ethic, but your inability to express what you already know?

Rory Vaden is back for his third appearance on the show, and this conversation might be the most important one we've ever had together. Rory is a two-time New York Times bestselling author, a two-time World Championship of Public Speaking finalist, and the co-founder of Brand Builders Group. He's also someone who has personally helped me grow my own brand and career. We go deep on what I believe is one of the most underrated skills in life: your ability to communicate, present, tell stories, and move people emotionally. Because whether you're leading a company, closing a sale, raising your kids, building a relationship, or speaking to thousands of people, you're presenting every single day.

Rory breaks down why charisma isn't something you're simply born with. It's a skill you can develop. We get tactical about how changing your pace, volume, eye contact, pauses, and storytelling can literally change how another person feels when they're listening to you. And in a world increasingly dominated by AI, Rory makes a powerful point: your story and your experiences are becoming more valuable, not less. AI can help create information, but it cannot live your story for you. If you can learn to tell that story in a way that creates emotion and meaning for someone else, you become unforgettable.

We also get into personal branding, and Rory gives one of the best definitions I've ever heard: your personal brand is the digitization of your reputation. You already have a reputation, whether you're intentional about it or not. The question is whether that reputation is helping you create more income, impact, and opportunity. Rory explains why you don't need millions of followers to build an incredibly profitable brand. Instead of obsessing over reaching more people, serve a narrower audience in a deeper way. Be useful. Create value. Become so good at helping the right people that they can't ignore you.

But this conversation goes deeper than business. Rory shares the buffalo story that helped build his career and explains why successful people learn to run directly toward difficult things instead of spending their lives avoiding them. We talk about separating your emotions from what needs to be done, doing the difficult things today that create freedom tomorrow, and why success ultimately becomes empty if it's driven only by ambition or competition. Rory's journey has taken him from ambition, to competition, and ultimately to mission. And that's where the real fulfillment is. It's not just about what you accomplish. It's about who becomes better because you were here.

Key Takeaways:

 Why communication may be the fastest skill you can develop to dramatically change your life

 How to move people emotionally whether your audience is 20,000 people or one person

 Why storytelling becomes even more valuable in the age of AI

 Rory's four-part storytelling framework: scene, struggle, summit, and lesson

 Why the struggle is actually the most important part of every great story

 How your personal brand is really the digitization of your reputation

 Why you don't need millions of followers to build a powerful and profitable brand

 How serving a narrower audience more deeply can create extraordinary results

 Why successful people run toward difficult things instead of avoiding them

 The difference between building your life around ambition, competition, and mission

Some of you are far more talented, capable, interesting, and valuable than the world currently knows. The problem isn't what's inside you. The problem may be that you've never learned how to express it. Get better at communicating. Get better at telling your story. Get better at expressing who you really are. Because when you learn how to move people emotionally, you don't just change your business. You change the depth and quality of your entire life.

God bless you. Max out your life.

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How To Be A World Class Communicator Feat. Rory Vaden

Gunnar Peterson is a Beverly Hills-based personal trainer whose clients include celebrities, professional athletes, and everyday people. Gunnar is also the Los Angeles Lakers’ Director of Strength and Endurance. He is widely recognized for his expertise in functional training and his commitment to developing and implementing innovative fitness techniques. He has worked with athletes from the NBA, NHL, NFL, MLB, USTA, professional boxing, and various NCAA sports.
 After piecing together countless gyms for clients over the years, in 2016 he officially launched his Gunnar Gym Design company in order to bring his training style to life worldwide, as it is in his Beverly Hills gym. His residential as well as commercials gyms are well received in the US and abroad. In 2017 Gunnar partnered with the Dream Hotel Group and designed a Gunnar gym in their Hollywood location.
 Gunnar resides in Beverly Hills with his wife, 4 children and 3.5 dogs.

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Gunnar Peterson - World-Class Strength Coach

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