An optimist’s guide for fighting the loneliness epidemic taking over the world Simon Sinek is a renowned leadership expert and the founder of ‘The Optimism Company’, which provides programmes for leadership development. He is also the best-selling author of the books, ‘Start With Why’, ‘Leaders Eat Last’, ‘The Infinite Game’, and ‘Find Your Why’. In this conversation, Simon and Steven discuss topics such as, how loneliness impacts addiction, why people are struggling to make friends, the truth about TikTok and depression, and the link between thigh muscles and popularity.

(00:00) Intro (01:38) Simon's take on the times we are living in (05:04) We don't have strong role models anymore (10:06) Why isn't there demand for friendship therapy (12:53) What really is a friend (15:37) The most important metric for longevity (17:50) Have we lost the skill of making friends? (21:46) Why national service is so important (30:24) The importance of belief (36:05) Remote connection vs in person (38:57) Is the office outdated? (43:47) The importance of acts of service (45:41) Is the rise of individualism hurting us? (49:05) What direction should young people be directing their life towards (51:34) Andrew Tate's approach validating young people (53:40) Are friendships the same as relationships? (57:53) Having our priorities wrong (01:12:31) What is Simon struggling with (01:17:17) Where does inspiration come from? (01:20:49) Techniques for public speaking (01:26:46) The difference between validation and insecurity (01:31:40) Companies misunderstand what service means (01:37:33) How to have those difficult conversations (01:45:03) We undervalue stories (01:49:10) Connecting with people (01:52:01) Last question

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