Scooter Braun: The Lie I Chased Almost Broke Me... You’re Probably Chasing It Too!

What happens when you build a billion-dollar music empire, but lose yourself along the way? Music mogul Scooter Braun reveals the raw truth behind his mask.

Scooter Braun is a renowned music executive, entrepreneur, and manager behind the careers of global stars like Justin Bieber, amongst many others. He is CEO of HYBE America and founder of SB Projects, a dynamic entertainment and media company.

He discusses:

The mask he wore as “Scooter” and the journey back to being Scott

Why he carries guilt for every young artist he managed

How 20 years of running finally led him to confront his deepest fears

Why he felt like a complete fraud even at the top and how he overcame it

The reason why his divorce saved his life

00:00 Intro

02:46 What Drives You?

08:01 Your Dad

09:55 Your First Business

12:22 You're Very Good at Forming Relationships

14:31 What Did Everyone See in You at an Early Age?

16:06 People Trying to Stop Your Dreams

18:45 Signing Your First Acts

21:36 Discovering Justin Bieber

24:52 What's Your Relationship With Justin Bieber Now?

26:34 What Do Highly Successful Artists Have in Common?

28:09 Why Are There So Many Tragedies Around Famous People?

34:05 Did It Hurt Parting Ways With Justin Bieber?

34:30 The Artists You've Worked With

37:20 The Praise and Hate I Received Were Both Misunderstood

40:13 An Artist You Were Wrong About

44:47 Quitting Music Management

51:40 Ads

52:50 Selling Your Company for $1.1 Billion

54:53 How Pivotal Was the Incident With Taylor Swift?

57:56 Contending With an Unfair World

1:00:34 If I Had Seen You Then, What Would I Have Seen?

1:02:12 Your Divorce

1:07:27 Friends Being There for Me

1:11:32 Why My Marriage Fell Apart

1:22:23 The Work You Do on Yourself

1:26:12 The Power of Building Connections

1:27:48 Spotify Saving the Music Industry

1:31:38 What's Next for Scott?

1:33:56 What Is Steve Trying to Achieve?

1:39:30 What Should We Do if We're Always Chasing Something?

1:49:51 If You Could Do Anything Without Fear of Failure, What Would You Do?

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