According to Adam, procrastination is a natural part of the creative process, and rather than a method of avoiding hard work, it is a defence mechanism. Procrastination can be a method of protecting yourself against what you find to be psychologically challenging, or a way to avoid negative emotional feelings such as confusion, boredom, anxiety and fear. In order to beat procrastination, Adam says that you need to identify what negative emotions are stirred up by tasks that you consistently put off. Once you have identified these you can then change them by reframing them into a more interesting challenge.

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