#30: Co-Founders of Realm Foods Lauren Benbasset and Elise Tresley on Creating the Product They Were Searching For, The Possibility for Healthier Meal Replacements, and a Surprise Announcement!

Lauren Benbasset (@lauren.benbasset) and Elise Tresley (@elisetresley) are the co-founders of Realm Foods (@realmfoods). Realm is a ready-to-go nutrient rich smoothie blend made with all natural fruits, veggies, nuts, and plant protein. There are no preservatives and no nonsense in the blend as all ingredients are freeze-dried and crushed to maintain maximal freshness and nutrient density.

Lauren and Elise were busy professionals working in New York City. Constantly on the go with work and personal life, they were looking for quick meals they could take on the go - but they didn't want to be slugging back shakes with ingredients they couldn't pronounce. They couldn't find a product that had top notch healthy ingredients, convenient, and tasted good. And so, Realm was born.

They shared the story in greater detail as how Realm was created out of necessity, which really is probably the best reason to create any product. It wasn't easy to get it to a point that was up to their standards, but after many trials and mixtures they finally found the winning formula.

We spoke about this at length, as well as the industry of meal replacements as a whole. We also spoke about what the future of the industry might be, as well as the future of Realm. Their product will continue to improve and evolve over time as well, just like any good product should!

On that note, Lauren and Elise so graciously unveiled the plans for the next iteration of Realm products in the episode, which I'm very excited for! And just for you, you can use code DANIEL20 at checkout on realmfoods.com to save 20% and try out their current and upcoming products! Realm is currently available in 3 flavours: Tropical Greens, Berry Fresh, and Bold Cacao. You can also pick up the starter pack to get all three, and then choose your favourite!

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