In-AI Advertising: Better Answers for Users, Big Questions for Society, with ZeroClick's Ryan Hudson

Today Ryan Hudson, Founder and CEO of ZeroClick, joins The Cognitive Revolution to discuss creating advertising infrastructure for AI applications through paid inference-time consideration of advertiser content, examining how to build sustainable monetization for free-tier AI services while learning from the successes and failures of social media's attention economy.

Read the full transcript: ⁠https://storage.aipodcast.ing/transcripts/episode/tcr/00919313-9054-4afb-b08e-2ca84dbdbdda/combined_transcript.html

Check out our sponsors: Google Gemini, Oracle Cloud Infrastructure, Shopify.

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ZeroClick's Evolution: Originally creators of Pi Ad Block, they've pivoted from ad blocking to building a native advertising system for AI platforms.

AI Ad Platform Mechanics: Their system matches user queries with relevant advertising information in a contextual way, enabling paid inference time consideration of advertiser content.

Developer Monetization: The platform helps AI developers monetize their free tiers while creating value for both users and advertisers.

Shifting Intent Patterns: User queries in AI systems tend to be more exploratory and "upstream" in the funnel compared to direct search queries on Google.

Multi-modal Potential: While ZeroClick is starting with text, there's future potential for visual advertising that could enhance AI experiences by showing real purchasable products.

Market Void: There's currently a significant gap in the market for AI advertising solutions that ZeroClick is attempting to fill.

Sponsors:

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