The Jeans Redesign creates solutions for a world where clothes never become waste. The guidelines, as set out by over 80 denim experts, establish the minimum requirements for the durability, material health, recyclability, and traceability of denim jeans. To date, over sixty leading brands, manufacturers, and fabric mills are using the Jeans Redesign Guidelines to produce jeans that will be available on the market by May 2021.

In this episode we’ll hear from the Make Fashion Circular team working on the project as well as Jeans Redesign participants, including Gap and Guess.

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The Ellen MacArthur Foundation is a UK charity working on business, learning, insights & analysis, and communications to accelerate the transition towards the circular economy. Find out more about our work here: www.ellenmacarthurfoundation.org

More about our Jeans Redesign Project here.

To learn more about what a circular economy looks like for fashion visit our learning path.

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