Exploring fashion rental and resale with ACS and SuperCycle

Circular business models hold immense potential to reshape the fashion industry. In this episode, we explore the exciting opportunities for brands in rental and resale, moving beyond the challenges of getting started. Host Emma Elobeid is joined by guests Andrew Rough from Advanced Clothing Solutions (ACS) and Ryan Atkins from SuperCycle to discuss how brands can capitalise on this shift to unlock new revenue streams, build stronger customer relationships, and create a more sustainable future.

Tune in to hear Emma, Andrew and Ryan explore:

• The significant economic opportunity for brands in circular fashion, including rental and resale models • How circular models can enhance brand profitability by better using assets and meeting evolving customer demands • The importance of brands owning the customer relationship and data in circular commerce • How enabling services and technology are making circularity more accessible and profitable for brands • The evolution of circular business models and the importance of continuous learning and adaptation

Learn more:

Listen to episode 131 • , when Seb went to visit ACS’s warehouse to learn more about the business. Explore the Ellen MacArthur Foundation's latest demonstration project • , The Fashion ReModel, which explores making the economics work for circular business models.

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