The Journal.The Wall Street Journal & Spotify Studios
Cult Brand: Ellie Doty, CMO at Chili's
- Forfatter
- Afsnit
- 351
- Udgivet
- 24. okt. 2019
- Forlag
- 0 Anmeldelser
- 0
- Afsnit
- 351 of 1660
- Længde
- 29M
- Sprog
- Engelsk
- Format
- Kategori
- Økonomi & Business
How does a Cult Brand lose its luster? Losing Cult Brand status and then making a comeback is not an easy task. Ellie Doty, CMO of Chili's Grill and Bar, tells a brand story that ends in a hashtag. Yes, I said a hashtag! Oh, and Cheesman sucks-up to one of his favorite eating destinations like never before. It's embarrassing.
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