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LightBlueMedia

The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.

The Cambridge Marketing Podcast

What really makes a community tick? Hayley Williams, founder of Keystone Marketing, shares how to spark community engagement, move beyond personas, and build trust through authentic conversations.

Community Engagement and Stakeholder Marketing

Charles Nixon and Kiran Kapur dive into Cracker Barrel’s failed logo rebrand, how a presidential tweet turned backlash into retreat, and what it reveals about branding, social media firestorms, and influencer power.

Plus: the rise of AI influencers and how electric cars could reinvent roadside dining.

Opinionated Marketers on - CRACKER BARREL

In this episode, Kiran sits down with Neil Wilkins, founder and host of the AI Marketing Summit, to explore how AI is reshaping marketing strategy, creativity, and business growth.

From practical tools like process mapping and AI video creation to big-picture questions on ethics, AGI, and the future of work, the summit brings together 24 global thought leaders for a full day of keynotes, panels, and live discussions.

You’ll discover how to bridge the gap between everyday AI tools (like ChatGPT) for research or conten, and the bigger strategic moves that can reshape your business. We also dig into what it means to keep “humanness” at the centre of AI-powered work, and why this summit is set to be one of the most important AI events of the year.

🎟️ Find out more and get your ticket here: aimarketingsummit.live

The AI Marketing Summit 2025: How to Future-Proof Your Strategy

Can AI feel? Our Opinionated Marketers debate the absurd, the worrying, and the hilarious sides of emotional machines.

Opinionated Marketers on: EMOTIONAL AI

Charles Nixon and Kiran Kapur tackle inflation, pricing, and AI in marketing - why innovation and clear storytelling matter now more than ever.

Opinionated Marketers on: UK INFLATION

This week our Opinionated Marketers bid a misty-eyed farewell to what was once America's biggest internet service.

Opinionated Marketers on: AOL RIP

This week, Kiran and Charles dive into how AI is shaking up marketing - from streamlining everyday tasks to churning out word salad. They explore job hunting with AI, shifting workplace culture, and why clear, simple messaging matters more than ever.

Opinionated Marketers on: WORD SOUP

In this episode, Kiran and Charles chat about how businesses need to stop ignoring Asia and start marketing to it—not just outsourcing. They explore IKEA’s smart moves in India, lab-grown diamonds gaining ground, and how solar panel recycling could reshape sustainability.

Opinionated Marketers on: ASIAN MARKETS

Marketing for architects is WAY more interesting than you'd think!

For this episode, Susie Lober joins us to share why strategy beats shouting, how word-of-mouth actually works, and why architects aren’t just selling buildings.

Susie has a very impressive CV, having worked at Norman Foster’s iconic Foster + Partners and who now runs her own consultancy, LO Marketing.

Marketing for Architects

In this episode, brand strategists Rachel Fairley and Sarah Robb join us to discuss their book Re-Brand Right: How to Refresh Your Brand and Marketing to Grow Your Business.

We explore what rebranding really means, why it’s not just about new logos, and how smart brand strategy can boost revenue, cohesion—and even price. The discussion is FULL of sharp insight and fresh thinking!

Re-branding Right!

Our Opinionated Marketers tackle interesting stories from the world of marketing, including why Starbucks hasn't flown in Vietnam.

Opinionated Marketers on: COFFEE

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