Marketing a Heritage Railway

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Episode
133 of 178
Længde
41M
Sprog
Engelsk
Format
Kategori
Økonomi & Business

This week, something a little different! We're on location at the beautiful Watercress Heritage Steam Railway in Hampshire.

Built as the Mid-Hants railway in the victorian era, today it comprises 16km of line from Alton to Arlesford. But how do you market a deeply traditional product in the 21st Century. We went to find out!


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