172. Does audience size REALLY matter? Should you REALLY monetize?

It seems every podcaster wants a big audience and wants sponsorships. But do you really need either of these to be successful? Can you make money with a small audience? Should you really try to get sponsors with a big audience?

From the perspective of what you need to host a podcast, the clear answer to either question is "no." But let's look at this from a success perspective and what helps your podcast or you reach higher goals.