The Future of Advertising and Machine Learning - Audience Targeting, Reach, and More

Episode Summary: Facebook and Google’s advertising complex is founded on machine learning, allowing people to self-serve their data needs across a broad audience. India-based InMobi is a company in the advertising technology space that delivers 10 billion ad requests daily. Today, we speak with Avi Patchava, Vice-President of Data Sciences and Machine Learning at InMobi, which operates in China, Europe, India, and the US. Patchava explains how machine learning plays a role in appropriately matching advertising requests to the right audience at scale, whether on mobile, desktop or different devices and media. Patchava paints a robust picture of what this technology will look like moving forward and how it will change the game for marketers and advertisers, especially with the emphasis on data and machine learning. See the full interview article here: www.techemergence.com/future-advertising-machine-learning-audience-targeting-reach