The Journal.The Wall Street Journal & Spotify Studios
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- Afsnit
- 348 of 348
- Længde
- 17M
- Sprog
- Engelsk
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- Kategori
- Økonomi & Business
What do you want to be when you grow up? It's a universal question — and yet at some point, people stop asking you. Drawing on a nationwide survey across the Philippines, consumer researcher Lance Katigbak makes the case that countries should keep track of their citizens' ambitions and aspirations. His radical proposal: What if governments didn't just track GDP but also started measuring dreams? After Modupe shares why asking about people's dreams are important.
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